Holiday Magazine S/S 2025: The Zurich Issue

[KoV]

detroit's comeback is welll well documented, in american media, bruce weber was all about detroit about a decade pre the holiday magazine issue actually-- im actually placing it in the same bucket as zurich here so please dont take it that im bashing detroit? i just think the magazine's concept works imo when theyre picking a sort of typical or even low brow/expected holiday place and putting a high brow spin on it rather than picking a high brow destination to show through a high brow lens, like this zurich issue, the detroit issue, a lot of the content could just be WSJ or T magazine really

Detroit is not a "high brow" place whatsoever (considered globally, at least), and the campaign to reintroduce it as something other than derelict is a worthy one, imo. But this is not that. I don't think this magazine tried to present it as a luxurious holiday destination. Quite the opposite, really. I think the magazine tries to highlight places with a distinctive soul/feel/culture and just capture it for the readers. Whether that's Zurich or Cuba or Palm Springs or Istanbul or Saint Petersburg or Ethiopia or Bhutan. Maybe the title, Holiday, sets a certain expectation, but it's not trying to be Travel + Leisure magazine.

Besides, Egypt and Capri? Hardly underrepresented, they've been the subject of many, many, many "high brow" spins, I don't see that there's a need to prioritize them.