nationalsalt
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- Joined
- Apr 23, 2024
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Apparently Puig bought a 10% stake in his company which he later took back from them, but even this seems a relatively small boost for a fledgling brand.
While countless contemporaries have fallen by the wayside, how has Jacquemus managed to stay on top and succeed so wildly? I have a few ideas;
- The Le Chiquito being the rare kind of viral cash cow (like the Telfar shopper) that funds the majority of the business.
- His brand identity - effortless, sexy sunshine, South of France vacation vibes - is clear, aspirational and easy to understand. (I doubt his physical appearance hurts either.)
- Clever and consistent marketing methods which help the brand stay at the forefront of customers' minds.
- ...Or a combination of all three factors.
What do you think sets him apart from other indie brands who struggle to reach the same success?
While countless contemporaries have fallen by the wayside, how has Jacquemus managed to stay on top and succeed so wildly? I have a few ideas;
- The Le Chiquito being the rare kind of viral cash cow (like the Telfar shopper) that funds the majority of the business.
- His brand identity - effortless, sexy sunshine, South of France vacation vibes - is clear, aspirational and easy to understand. (I doubt his physical appearance hurts either.)
- Clever and consistent marketing methods which help the brand stay at the forefront of customers' minds.
- ...Or a combination of all three factors.
What do you think sets him apart from other indie brands who struggle to reach the same success?