Very forgettable. I'm not sure why you would choose Orlando to front your campaign; yes, he is somewhat attractive (but really, only looked amazing in a long blonde wig) but he really doesn't have much of a career any more. He hasn't had a decent film in years, so maybe he needs the money.
Then again, the boringness of the image and model choice corresponds with the feminine fragrance. It's Sienna Miller, isn't it? Again, a boring image of a somewhat attractive actor who doesn't have much of a career.