Hugo by Hugo Boss S/S 2012 : Freja Beha Erichsen & Sean O'Pry by Alexei Hay

[TheeMigs]

This campaign is off to a bad start and hopefully there will be more images. Call me crazy but it looks as though Freja was photoshopped into the picture...weird...

 

[balmain1914]

can hardly see any chemistry between those 2

 

[lightblue]

sean is like repulsed at freja.

 

[Aedlacir]

Freja's hair is a greasy messy. Sean is like, "I'm MDC's # 1 and you're..."

 

[purplethistle]

It would probably have been better to have separate shots. Their expressions just don't seems compatible here, in this particular case Freja looks like and after thought addition to the shot.

 

[vladimiryeo]

Freja was overphotoshopped
Two different tones between them

 

[bedtimestorynyc]

freja looks SO UGLY here!!!!!!!!!!!!!!!

 

[agee]

Sorry but this is awful. Freja looks like a drunk girl trying to kiss Sean and he's like "b*tch bye!'

I was trying to caption the photo and you nailed it here!

Add me to list of those not liking the wet / greasy hair.

Having said that I like the image a lot but I am trying to figure out why someone would use this for an ad, it would be great for an editorial but I am trying to make the leap of how seeing an image of a drunk girl and a preyed upon guy is going to make someone of either gender want to go out and buy Hugo Boss apparel. I dunno maybe they are trying to do the provocative image to raise awareness thing.

 

[GIVENCHYlover]

Freja looks amazing but Sean's face not. Freja looks like a schoolgirl.

 

[ParisFashionMuse]

both of them just simply do not work for this "campaign". it just looks awkward with seans usual "i dont know look/confused look" and freja- love her but she looks like a mess. i dont even want to see more images.

 

[valliaddict]

Yeah, this is bad. It kinda looks like one of them was photoshopped in the ad.

 

[pavonine]

Horrible. Freja needs to take a break, like Daria has.

 

[Bretonne]

Is it the real ad or just a preview?

 

[emilylin]

Hugo Boss Facebook

 

[valliaddict]

^Oh lord no

 

[Psylocke]

Wow, that's just bad. The new shot is even worse than the first one. What did Freja do to deserve this? The editing is horrible and surely there must have been better shots of her where she didn't look like a little boy on drugs. Worst campaign of the season so far.

 

[Alexei]

The last image: is that meant to be attractive?
Also, who says "Happy New Year" by running ads in black and white. Not very optimistic.

 

[valliaddict]

I think the photography was trying to go for a vintage 50's style of advertising. Trying is the key word here.

 

[TeeVanity]

I love the Happy New Year 2012, Freja looks lovely as always!

 

[lady stardust]

I like the first one..but the new year one is really bad..
omg freja looks so strange..bad photoshop?