For guys who live in Mid-west, but would never think of Indianapolis or Indiana as a shopping destination, I would like to recommend a new boutique close to downtown Indianapolis. It's called Rural. They have an interesting, well-designed website: http://www.ruralindiana.com
They carry APC ( yes, the French fashion house APC ) for both men and women, nice clothes, women's handbags (very nice nappa leather tote bags), unisex leather wristbands. Fred Perry's sweatshirts and T-shirts; some Opening Ceremony stuff; Comme des Garcons perfume and colorful wallets. They also have some hand-made scarves and sweaters from a German designer which I really like.
The owner of Rural, Joel, was a New Yorker for ten years. He is a very nice, friendly and sensible guy, very pleasant to talk with. Once you walk into the store and talk with him a little bit, you will know immediately that he is a very intelligent guy with his individual aesthetics and understanding of beauty.
I have definitely no personal involvement with this store, so this is not an advertisement at all. I was just so surprised to find a store like that in INDIANA (yes, I mean INDIANA
). I don't think I even ever saw APC for men in Chicago. I always think that fashion and shopping scene is a very important indicator of a city's cultural atmosphere. It helps to cultivate people's good taste, encourages them to pursue beautiful things and beautiful life. I really hope people living in Indiana and maybe also other places in Mid-west could visit this store sometime and give it good support. Thanks! 
They carry APC ( yes, the French fashion house APC ) for both men and women, nice clothes, women's handbags (very nice nappa leather tote bags), unisex leather wristbands. Fred Perry's sweatshirts and T-shirts; some Opening Ceremony stuff; Comme des Garcons perfume and colorful wallets. They also have some hand-made scarves and sweaters from a German designer which I really like.
The owner of Rural, Joel, was a New Yorker for ten years. He is a very nice, friendly and sensible guy, very pleasant to talk with. Once you walk into the store and talk with him a little bit, you will know immediately that he is a very intelligent guy with his individual aesthetics and understanding of beauty.
I have definitely no personal involvement with this store, so this is not an advertisement at all. I was just so surprised to find a store like that in INDIANA (yes, I mean INDIANA
). I don't think I even ever saw APC for men in Chicago. I always think that fashion and shopping scene is a very important indicator of a city's cultural atmosphere. It helps to cultivate people's good taste, encourages them to pursue beautiful things and beautiful life. I really hope people living in Indiana and maybe also other places in Mid-west could visit this store sometime and give it good support. Thanks! 
APC.
