Jacquemus “La Croisière” 2025 : Angelina Kendall & Mohamed Hassan by Mohamed Sherif

[YohjiAddict]

The color editing is awful and the images look like some random part-time holiday package thing that Mike White had pinned to his mood board for the next season of The White Lotus. I know it is now considered in bad taste to dress up the models to appear “exoticised” but the models feel so disconnected from the location.

 

[tomtakesphotos]

the color editing? the images seem kinda straight-from-camera to me so i wonder what u mean-- the lack of color editing?

The color editing is awful and the images look like some random part-time holiday package thing that Mike White had pinned to his mood board for the next season of The White Lotus. I know it is now considered in bad taste to dress up the models to appear “exoticised” but the models feel so disconnected from the location.

 

[YohjiAddict]

^Yes, the lack thereof. It’s so dull.

 

[Phuel]

^^^ The standard iPhone flat lighting is deliberate. Color-grading has never been an important trait in any of his campaign imagery. Just like craft and construction has never been an important component of his merch.

His products are just merch and his aesthetic is just a rich tourist's snapshots, flexing on their socials. Personal distain for this person and his brand aside, and speaking on a purely marketing objective, the concept of elevated, stylized, and high fashion imagery doesn’t make much sense for his brand. His is all about the shallowest of aspirational dressing and flexing holiday destinations for popular people— all captured in the most basic imagery that’s completely relatable for 15yos to covet his cheap bucket hat and even cheaper bags.

Filipa K and Tiger of Sweden (and likely COS) are superior basics to his. But they can’t touch him in terms of marketing and social clout. I’ll give that.

(Glad to see you back, Yohji!)

 

[br3ncon1]

Beautiful photos especially comparing this to the disastrous Dior men's campaign in Egypt.

 

[Cocteau Stone]

The color editing is awful and the images look like some random part-time holiday package thing that Mike White had pinned to his mood board for the next season of The White Lotus. I know it is now considered in bad taste to dress up the models to appear “exoticised” but the models feel so disconnected from the location.

The flatness of colour and contrast matches his clothes to be honest. If any contrast were to be captured, it would highlight the mundane make of all his garments. It’s all about silhouette and vibes, but with no actual structure. Very easy to digest, but it’s also very easy to forget as well which is his clientele.

Reminds me of Anna in The September Issue: “Can we just lift it please”.