1. the photo shoot came out at least 2 weeks after the movie did. Pretty sh*tty promotion, since the movie already made all its big money in the first two weeks.
2. if your husband and you were in the process of breaking up (NOT EVEN DIVORCED YET - STILL FREAKING MARRIED) how would you feel if your husband was like "Let's do a photoshoot where we are a beautiful sexy couple with 3 beautiful children...." ESPECIALLY when there are all these sexist media rumours going around that Brad left Jen because she wouldn't "provide a family" for him!!!!!!!!!!
3. What the f*ck does that shoot about a family in the 60s have anything to do with Mr and Mrs Smith anyway? NOTHING!!!!!!!!!!!!!! Usually to promote a movie you'd just pose in the latest fashions or they could have posed in some sort of action shot that is somehow related to the movie. Not as the most beautiful family in the past 60 years with 3 kids.
SO AT THE END OF THE DAY, whether Brad Pitt intended it as a "jab" or not, how can that photoshoot NOT be construed as totally hurtful to JEn?!
by the way, yes I think the photoshoot was beautiful, whether it is beautiful or not is besides the point, but those 2 are actors, not models, and if they wanted to do this photoshoot the timing couldn't have been WORSE.