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Getting rid of Meisel was a great start, but they should have passed on Kaia as well. They're awful choices for the brand. This needs a real model. Not some teenager resting on a hyped haircut and the laurels of her mum.
As much as I adore Steven Meisel, I only enjoyed his first campaign for Jimmy Choo with Kaia, thought last season’s fell rather flat and therefore I’m keen to see how this Craig McDean campaign will fare.
Where is the glamour? Whenever I think of Jimmy Choo's ad campaigns I always come back to those iconic pictures of Jessica Miller fishing for shoes in a mansion's pool
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