Jo No Fui Pre-Fall 2012

[Stereo_Flo]

(Click for HQ!)





-wwd

 

[Crying Diamonds]

Looking at their website, I am assuming this is a new fur house?
I'm always intrigued by fur houses - fur is quite a strange fabric to use in that it's awkward to work with and extremely expensive - the results can often look boxy, old-fashioned and unflattering. Not many people tend to use it due to these factors, but the innovators like J.Mendel and Fendi can only pull it off so well.
For Jo No Fui, the furs and leathers of their winter collections are the pieces that stand out most (as with most fur houses) - that first jacket of this collection is divine, but I think they need to work on the design of the ready-to-wear - it's quite standard Celine - even Celine isn't doing that anymore.

 

[softgrey]

i think it's an italian clothing label- even though you can't tell by the name...
and i don't think it's very new...