Yes i never thought about that, but they do remind me very much of those Sephora ads. I dont like them personally, but I got a Jordi notebook as a gift.
he's been desgining the bottles and boxes for ZARA's frangances for about 3 years now. he however changed his designs recently... they used to be more pop, they look too "trendy" now (to me). i'll see if i can scan the box of one of my old zara fragances so you see what i mean
he also has pens, notebooks... they were the rad almost two years ago, now i think people are more relaxed about him, although he stills sells a lot of course.
i think his drawings are really simple (anybody can do that with adobe) but i really admire his marketing knowledge, he's created quite an empire with a small idea and that says a lot about him
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