I'm not feeling it. Karlie is an amazing model, but I think she her look and poses are too high fashion and make this campaign far too serious. Inez & Vinoodh are one of my favourites, but again, too high fashion!
Lisa Cant was fun and cute, she suited the brand. Whilst Tim Walker added an element of escapism in his quirky dreamlike images (perfect for the tumblr generation).
In my opinion, I think young women respond a lot better to Walker's types of campaigns because they are inspiring and beautiful to look at. These strict formula ads don't provoke that sort of emotion that makes me want to buy anything and everything from Juicy.