People are making these judgements on these ads so prematurely. I'm going to wait and see how they come out. Like mishahoi said this is a really great marketing strategy, the man is an international superstar and will bring in a new demographic, if not fortify one for Givenchy.
Thank you for making this statement...we haven't even seen it yet and people seem so angry...
They could've used someone [anyone] else for that campaign as well. For example.. Christian Bale. He's very popular among the female population.
That may be true...but this is a fragrance for men, so I don't know if that would be the smartest choice if they are looking to reach a new audience.