Karl Lagerfeld for Macys | the Fashion Spot

Karl Lagerfeld for Macys

lucy92

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Karl Lagerfeld is to design a capsule collection for Macy’s.

The Chanel creative director will create a one-off limited edition women’s line, which will be sold in about 250 Macy’s stores as well as online from next September.

Terry J. Lundgren, chairman, president and chief executive officer of Macy’s Inc, told WWD: “Karl Lagerfeld holds a unique place in the world of fashion, an icon who is the ultimate modernist. Through the decades, his style and vision have marked the history of design. It is a tremendous honor to bring his inimitable perspective to our fashion customer.”

The collection is part of a new initiative at Macy’s in which a host of designers will create capsule collections for the store’s Impulse department.

The ranges will rotate every two months and will start in February with Kinder Aggugini, a London-based designer who has worked with John Galliano, Vivienne Westwood, Paul Smith, Calvin Klein, Costume National and Versace.

Speaking about the capsule collections Jeff Gennette, Macy’s chief merchandising officer, has previously said it was an “opportunity to bring established and renowned fashion designers, which affirms that Macy’s is a unique destination for fashion, bringing sophisticated design and aspirational fashion to a customer that desires and demands constant newness in her wardrobe”.

bloginity via wwd
 
according to vogue.co.uk

"His collection will part of a designer series for the department store which begins with Kinder Aggugini, followed by Vivienne Westwood, Paul Smith, Calvin Klein, Costume National and Versace."
 
^i think it might be an error. i dont have access to the original wwd story.
 
This should be an interesting collection, I'll have to go down to the US to check it out.
 
The ranges will rotate every two months and will start in February with Kinder Aggugini, a London-based designer who has worked with John Galliano, Vivienne Westwood, Paul Smith, Calvin Klein, Costume National and Versace.
i think this is the more accurate statement...no?

i checked out the aggugini website...
looks very nice...
http://aggugini.com/

there is no mention of pricepoint here...so i assume it will still be quite high, designer prices...

it's a shame really...for the designers...
because it means the store gets the cache of saying they carry this cool brand...
without making any sort of long-term commitment...
though i suppose that could change if the sales are high...

not such an issue for KL who has more money than god...
but i assume that Aggugini would prefer something ongoing...
personally, i never heard of him (her?)...but am looking forward to checking it out based on what i see on the site...

i think i already know what the KL stuff will look like...
^_^
 
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if this is one of those things where you can pretty much find any other brand designing it (like that dress above) but with a designer label slapped on it, that's just lazy.
 
excerpt from wwd

Macy’s will today reveal details of its much-anticipated Karl Lagerfeld capsule collection.

The collaboration has been in the works since last year and is integral to Macy’s efforts to elevate the profile and appeal of its Impulse contemporary departments. Macy’s operates Impulse areas in about 230 of its 800-plus doors and is expanding the format.

According to sources, the distribution of Lagerfeld’s line for Impulse will extend beyond Macy’s big urban flagships such as Herald Square in Manhattan and State Street in Chicago, where the retailer sells its edgier and more aspirational merchandise, to include more than 200 Impulse shops nationwide. Macys.com will also feature the line.

Lagerfeld has reportedly incorporated his signature style into his one-off collection for Macy’s, including some high-collared pieces as well as edgier, rock ’n’ roll looks. All the items will be at Macy’s price points, in the moderate to better range. Products will begin selling at the end of August, and an extensive marketing campaign is expected.


The company’s strategy of introducing exclusive capsule collections by designers normally associated with more high-end stores was launched with British designer Kinder Aggugini in February, and followed up in April by another Brit, Matthew Williamson. Sources have said that after Lagerfeld, Macy’s Impulse will feature Giambattista Valli in November. Then, for holiday 2011 selling, Lagerfeld and the three other featured designers will again create exclusive product for Macy’s. Given Lagerfeld’s prominence, it’s only fitting that he be reserved for the most important fall season, when stores sell the most designer merchandise.
 
another scan from vogue via fashionologie
 

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