And they might as well aim for all ages.....I mean, it is mascara, which is probably the most universal beauty products...I thnk makeup brands might as well aim for everyone, like for example, my mother and I both wear foundations from MAC, cause we like them best! I often wear their Prr ligloss too, but my mother wont wear anything else from MAC because she feels that the colours are too much for someone here age(Her words, not mine!) Anyway, so while MAC might seem to aim for younger consumers, heck, have they gotten a lot of money out of my mother over the years!