I agree with this comment that "we just see her differently than you do," note that when this discussron began the context was beauty contracts and not modeling in general; so the point is well taken if your thing is to have Kim be this niche model with a small but loyal following, thus if others see her career taking a different direction, so be it.
I have stated more than once that I am not referring to characteristics like "super ebullient or spunky" those traits are more associated with mass market brands like CoverGirl and not the brands I referenced - Estee Lauder and Lancome. I don't follow all of these models closely, but I don't recall seeing terms like "super ebullient or spunky" associated with Carolyn Murphy, Daria Webowy, Hilary Rhoda or Arlenis Sosa Pena. I don't agree that it would take a "total personality change" nor that all of the models had a higher profile at the time of their first contracts, of the ones that I mentioned, I think that may have applied to Carolyn Murphy and Daria, but I am not sure if it applied to Arlenis and Hilary.
I think that the "spokesmodel" persona refers to being well spoken and I have seen a video of Kim when she first started out where she was very, very well spoken, which was even more impressive considering her age at the time and that the interview was in English and I will also throw in, that to my pleasant surprise, in the video she did show quite a bit of personality and charisma. If she can translate that into a higher percentage of her pictures that would be great. And on that note, I will state again what I said more than once, it is not that "it" is never, ever there, "it" just needs to be there in a higher percentage of her pictures. I will conclude by saying, because I think that I have sufficiently made my point, is that I wish Kim success in whatever direction that she and her agents want to take her career.
ETA:
Re the campaigns, campaigns are being filmed now and while they have not appeared in magazines some of them are on the internet, It does appears that some of the beauty campaigns, namely the perfume ones may be out, probably in order to get the Christmas traffic. There is a sub forum on campaigns, a thread dedicated to SS2010 campaign activity and then when a campaign actually comes out a separate is created.