Kurt Geiger S/S 2015 : Lara Stone by Erik Torstensson

[khyrk]

ROMANCING STONE: Lara Stone is the new face of British footwear and accessories brand Kurt Geiger, and she makes her debut in the spring-summer campaign — and in a series of short films — shot in London by Erik Torstensson.



The ads for Geiger’s wide-ranging accessories line, known as Everything but the Dress, depicts Stone as a neo-hippy and utilitarian globetrotter. “My inspiration took the tropics to London,” said creative director Rebecca Farrar-Hockley.



Geiger that bag sales rocketed by more than 200 percent year-on-year in the run-up to Christmas, due mainly to the new Saffiano collection, while like-for-like retail sales rose 14 percent, and online sales climbed 35 percent in the pre-Christmas period.

wwd

 

[gossiping]

are those product shots really going to be like that, next to it? eugh

 

[kokobombon]

I don´t like Lara´s pics, she seems scared... and the photography looks like a cheap version of M&M. The still images are more interesting to look at imo

 

[justaguy]

I don't think the makeup on Lara is very complimentary. I like the idea of mixing up B&W with color, but there's too much variance to work effectively.

 

[narcyza]

Lara is always good choice for campaign.

 

[Benn98]

This is a miss for Lara, not a fan of her shots. The placement of the bags in the second shot looks so rehearsed.

 

[vanpersie]

Two other ones.

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