Based solely on what I see here, there's really not much that piques my interest. It all just seems like standard menswear..nothing special IMO. But, I'm more than willing to bet that if I were to see these clothes in real life, try them on, feel the fabric, feel the cut, THEN I'd say "I'll take it." And I bet that I'd wear it once; wear it twice; wear it many, many, many times. There's a certain ease & comfort to be had here, which is exactly what I want in summer spring & summer. So I say "Good job, Msr. Lemaire."
And those two tank-tops make me want to re-assess my distaste of earth tones.