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Beijing, China (CNN) -- When the willowy Liu Wen stepped onto the runway at New York Fashion Week this season, she finally began to see a parade of models who looked increasingly like her: This fall, major design houses featured a number of Chinese models in fashion weeks as part of a bid by the firms to boost their sales in China.
"We are making history every day," said Liu, 22. Widely considered to be China's top model, the tour guide-turned-runway star from Hunan Province was among the most-booked models at fashion weeks in 2010, second only to French model Constance Jablonski.
It is a world that Liu's parents could not imagine when they grew up. Liu's designer-clad image is a giant leap from the monochrome gray-and-navy blue suits that crowded the streets of China just a few decades ago.
Today, Liu's image is splashed across fashion magazines, runways and designer brands around the world.
Asian models, led by a group of emerging Chinese faces, broke records this season, accounting for 7.1 percent of all models at New York Fashion Week, according to a seasonal survey by Jezebel.com, a blog targeting women's interests, and Chinese state media. Chinese women made 296 appearances, with Liu Wen, Shu Pei, Fei Fei Sun, Du Juan, Emma Pei and newcomer Ming Xi, gracing the catwalks for major design houses.
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Beyond haute couture, Liu Wen and her counterparts have been breaking ethnic barriers for ready-to-wear labels and cosmetics. Liu was the first Asian model to tread the catwalk for Victoria's Secret Fashion Show in 2009. Earlier this year, Liu cemented her superstar status by inking a deal to become the first Asian face of cosmetics behemoth Estee Lauder.
Ann Wu, communications director for Estee Lauder China, said the company believes Liu will define beauty for the next generation of customers. Next month, Estee Lauder will launch a line of cosmetics and lipsticks exclusively sold in China, promoted by Liu.
"Liu represents beauty that can go beyond borders," Wu said. "Indeed, Estee Lauder values the Chinese market very much."