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Liu Wen

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MADAME FIGARO CHINA SEPT. 2016
'Liu Wen: An Inside Look'
Ph: Méi Yuǎn Guì
Stylist: Mǐn Ruì
Hair: Gāo Jiàn
Makeup: Hé Lěi







toutiao.com; weibo.com
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Attended Chanel J12XS in Shanghai
August 16, 2016







cjdd.com; haibo.com; instagram/mryuc; sina.com; wzxun.com​
 

#8




+ other heavyweight: Erdos, Esprit, Madewell and Tiffany & Co.


Earnings are based on income from cosmetics, fragrance and other contracts; estimates are sourced from interviews with numerous managers, agents and brand executives. Models are rarely remunerated for magazine editorials or catwalk appearances, while gigs with storied design houses pay little but give models prestigious exposure they can leverage into moneyed underwear and beauty deals.

“Our business has changed,” says Chris Gay, President of The Society Management, which represents Jenner. ”These models [have] become more and more influential because they are the conduits of media–not only somebody who can be the face of the campaign but a powerful means to distribute it.”

Save for the likes of Jasmine Tookes and Liu Wen, the majority of the list is overwhelmingly white and entirely ”straight”-sized. This reflects the lack of inclusion on catwalks and in campaigns. A recent survey by FashionSpot, which examined 236 Spring 2016 print ads, found that 78.2% of the models featured were white, while Black models made up 8.3%, Asian models comprised about 4%, and Latina models accounted for 1.7% of those featured. Despite the increased efforts of agencies to promote transgendered or plus-sized models, these women book editorial shoots but still rarely ink the lucrative long-term deals that result in six-to-seven figure paydays.

“Models, YouTube stars, social media stars–this is their era,” explains Ivan Bart, President at IMG Models, which represents Hadid. ”Models were on the cover of the last two issues of American Vogue: Gigi [Hadid] in August and Kendall [Jenner] in September.”

Together, the world’s 20 highest-paid models earned a cumulative $154 million between June 1, 2015, and June 1, 2016, before fees and taxes; they boast close to 200 million Instagram followers combined.
Click to expand...
forbes.com
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The Edit by Net-A-Porter
September 1, 2016

Trail Blazer
Model Liu Wen
Photographer Jason Kibbler
Styling Patrick Mackie


As China’s first supermodel, Liu Wen has quietly become one of the industry’s most powerful players. She talks to Mark Smith about changing the perception of beauty.

Plenty of skincare products for my daily routine; comfortable shoes and pajamas; simple, casual clothes…” Some of the items in Liu Wen’s vacation suitcase could be described as standard issue for an off-duty, jet-setting supermodel. Others, not so much.

Take the vacation reading that Liu – international spokesmodel for Estée Lauder and the first East Asian woman ever to don the Victoria’s Secret Angel wings – has selected for her late summer trip around the mountains and bamboo forests surrounding Kyoto, Japan. Not for this single 28-year-old the cheap thrills of the vacation bonk- buster. Instead, Liu has packed a copy of The Crowd: A Study of the Popular Mind, first published by French anthropologist Gustave Le Bon in 1895. Concerned with crowd psychology, religion, ideology and fanaticism, the book seems to speak to Liu’s fascination with the changing interrelationship of East and West: “[A century ago] the spread of culture and knowledge from one hemisphere to the other would take at least a year,” says Liu. “Nowadays it takes a minute, perhaps even a second, before you are exposed to something on the web or social media that you’ve never known before. Everyone around the globe is closer to each other, literally and metaphorically.”

Growing up as an only child in China’s mountainous southern province of Hunan, Liu had little contact with the world of high fashion. She aspired to be a tour guide, and only entered a modeling competition on a whim for the chance of winning its first prize – a computer. She came second and the computer evaded her grasp, but the competition set her on a successful new path; out of a population of 1.3billion, Liu was the first Chinese citizen to appear on Forbes magazine’s annual list of highest-paid models in the world, alongside Gisele Bündchen, Miranda Kerr, Karlie Kloss and Lara Stone.

Like many of her contemporaries, Liu has an Instagram account (2.1million followers and counting) with the attendant flurry of admiring emoji action, and says she relishes communicating with her fans (“I’m actually even more active on social media when I’m on vacation than when I’m working”). Unlike some of her fellow models, her snaps portray an outward-looking mind-set. “For me, differences in the way beauty is perceived are often the result of differences in culture,” says Liu. “Eastern philosophy tends to emphasize one’s interaction with community, while Western philosophy seems to focus on individual choice.”

Although she’s no stranger to the glamor of the red carpet – for evidence, look no further than her appearances at this year’s Cannes Film Festival and the Met Gala alongside fellow Lauder faces Kendall Jenner and Joan Smalls – Liu is admired for her low-key, tomboyish personal style. She enjoys the fact “that fashion and society are quite intimately interwoven,” she says. “Sometimes [fashion] establishes itself as the rebel, or it can follow tradition quite strictly.” Her vacation look includes a simple black baseball cap and a cotton shopping tote emblazoned with Japan’s favorite cartoon manga cat, Doraemon. Back in Hunan, Liu’s classroom nickname was Mulan, because – like the legendary warrior who inspired the Disney heroine – she blended in more easily in the company of boys than girls. Liu wasn’t at all offended by the comparison. One of her favorite pieces of Chinese writing is the 11th-century Autumn Day by the neo-Confucian poet Cheng Hao, because it reminds her “that maintaining a serene attitude helps you to digest any situation – good or bad – and create a positive outcome.” Her 5ft 8in height, considered ungainly during childhood, certainly had a positive impact on the runways of Milan.

These days Liu is becoming more involved creatively with the campaigns she’s fronting, and has recently lent her support to Apex for Youth, an organization that focuses on mentoring the Asian youth community in New York: “I’m proud to be a part of something that impacts society in both significant and minute ways,” she says. This year Liu spoke at Harvard University’s China Forum alongside captains of industry. “The concept of a model has always been around in Asia,” she says, “it was often just seen as the final act in the play that is fashion. Now there’s a stronger fascination with and fantasy around the job. I believe in the butterfly effect and I hope my small wings allow fashion to gain some understanding of Eastern tastes.”

Liu finds it heartening that women of East Asian origin are becoming more prominent players in fashion. “It’s through diligence that each of us can represent our culture, our gender – whichever parts of our identity – in the best way. To me, today’s [young] Asian women are working hard to pursue their ideals,” says Liu. “We have already made a lot of progress thanks to the toil of our mothers and grandmothers, and we should desire even better for generations to come.” Much more than desiring a better future, Liu is working to ensure it. Super model indeed.
Click to expand...
net-a-porter
 
I love her cover for The Edit, this makeup looks amazing on her !
 
Amazing for the Edit ! I agree that makeup is amazing on her, I think this is her best work lately.
 
Not sure what it is but sometimes there just tend to be a disconnection or something lacking in some of Wen's work as of recent. Whether that falls on the creative team or herself.... feels as if they either don't know how to bring the best out of her or know what to do with her? Despite the said look/concept or overall production, still seems uninspiring or deja vu like. Don't mean to be negative but a continual observation and probably a deprivation in something more high fashion or unexpected and with more conviction I guess.

And perhaps this might have to do with her constant travelling and her many, many jobs and always giving her attention that may take a toll on her from time to time. Not giving her excuses but that could affect her performance.

Nitpicking maybe.


Glad to see her back in Vogue Australia and waiting for the VI project.

Lastly, after many seasons doing the ground work for the brand, wonder if her La Perla contract will expire next season as she only has two image for the campaign (and a few for the catalogue).

Well she's been so consistent and more concentrated commercially and have other efforts, that it is hard to be disappointed and expect more. Just go LW.
 



gif by me; instagram/esteelauder




Sidenote:Likely there won't be a campaign with the trio and the Double Wear product but promoting on social media instead.​
 
Know that there must'v been limited space so The Edit couldn't go more in-depth, but liked that they did tried to cover as many areas that were of significance and pertinent to Wen. Perhaps she needs another CNN or something on NY Times or a full treatment with a Vogue cover and an extensive interview... that isn't VC.


Closing out with:

"Maintaining a serene attitude helps you to digest any situation - good or bad - and create a positive outcome." - Liu Wen
 

#News
NYC. On set. VC. Lubomirski.
#BTS





gif by me; instagrams: alexilubomirski, linnn_wang, mmmmlmq, shuyan526, urnotmu​
 
wow, that photographer is cute, wish Liu the best to get someone that hot!
 
Is she really only 5'8" as The Edit says? She sure doesn't seem like it...
 
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