By Nicole Mowbray | Shangri-La Paris
This year’s Paris Fashion Week was special for 30-year-old Liu Wen. It marked a decade since she made her international catwalk debut in the city, walking for Chanel, Jean Paul Gaultier and Hermès.
It’s not hyperbole to say that after those appearances Liu’s career went stratospheric – a year later, she walked in 74 catwalk shows, the most for any model that season. Shortly after that, she made fashion history by becoming the first ever Victoria’s Secret model of east Asian origin.
Dubbed China's 'first bona fide supermodel', and the first Asian to make Forbes' annual highest paid models list (she was in eighth place in 2017 - the only non-white model in the top 10 - with contracts worth an estimated $6.5 million), Liu says her industry has changed a lot in the past 10 years.
"Fashion still felt a lot 'smaller' a decade ago," she explains. "The runways are reflecting [different cultures] more and more each season. Now, models of any background can find support from the industry - I am a good example."
Born in the Chinese city of Yongzhou in Hunan province and an only child, she would take her parents with her on modelling jobs at the beginning of her career. "My favourite part of the job is when everyone is working happily together on set... When work and conversations are relaxed, a day goes by so quickly and smoothly," she says.
Home is both Beijing and New York ("but sometimes I also call Shanghai, Paris or Milan home!"), and perhaps because she finds herself so frequently living out of a suitcase, Liu describes her own style as "minimal".
"I am someone who prefers practicality and comfort: comfort first, minimalism second - simple pieces with only a few colours in the overall scheme," she says. "I don't have a single place I like to shop. I usually just wander around cities and look for vintage stores or antique shops."
With her off-duty looks as popular as her huge campaigns, Liu Wen has become a household name, attracting almost four million Instagram followers to her personal account. "I do read the comments," she says, acknowledging that these days social media is key to a model's popularity.
"We have to be pretty savvy" she adds. "After all, it's the tool that provides extra exposure and helps the public become more familiar with us. Being a model is already very demanding, but social media has definitely become one of the most important parts."
Another factor in Liu's success, of course, is her famously clear complexion, something she puts down to using a face mask at least five times a week and removing make-up after shoots with Chanel's Le Bi-Phase Visage. And how to maintain that long shiny dark hair?
"This job tends to harm hair, so I've been using Sassoon's foam conditioner and hair-moisturising spray to hydrate and protect it during blow-drying," she says. "My hair has stayed a lot smoother and healthier because of it."
So, on the rare occasions when she's not working, where would you find Liu? Unsurprisingly for someone always on the go, it's home that has her heart: she enjoys cleaning and organising her apartment.
"I had a lot of hobbies, but they were all a little temporary," she confesses. "In the end, I realised that I'm just someone who likes to discover and explore a million different things. I enjoy extreme sports like skydiving, parachuting and paragliding, but I also love pottery and Chinese calligraphy, or listening to music and doing a relaxed workout - yoga or Pilates. I've also tried learning percussion (with a drum set) and oil painting, but both times I scared my teachers with my final results!" She laughs.
There's one constant in Liu's life, though; a love of lipstick. "When I'm not working I still try to apply lipstick," she says. "It brings some extra colour to my mood."