Precisely it's why Gucci hired Liu Wen in terms of their loss? Perhaps in the hope she’d bring visibility/interest (and spending) to the brand in some capacity? Not sure, but one would think by enlisting her, something is positively working? And this applies to all the brands she has been in business with.
Walking Demna’s Gucci is a continuation from walking his Balenciaga 7x. Maybe it’s not that deep; choosing to walk his debut is likely just another job for her. She’s needed? And get paid? Why not.
Surely a campaign could be negotiated if she continues to walk and if the company at large wants her in their atmosphere. We have seen how fervent and keen Kering is towards LW across their brands. She was everywhere for them.
Lastly, she enjoys shows and for those who care, we’re just happy to see her working and still doing runway. She is in fashion(!).
