Livia Giuggioli (Firth)

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Livia Firth attends the Vanity Fair and Ermenegildo Zegna Dinner hosted by Colin & Livia Firth and Anna Zegna, in support of Oxfam America and The Green Carpet Challenge at Chateau Marmont on February 22, 2012 in Los Angeles, California.
 
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liviafirth twitter

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Actor Colin Firth (R) and Livia Giuggioli arrive at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California.
 
Thank God she didn't wear that last year. Terrible custom made by Valentino. Terrible.
 
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eco-age.com

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Film producer and creative director of Eco Age, Livia Firth talks to us about her Italian inspired style

How would you describe your style?

Italian! But then, when I go back home my sister looks me up and down and says with eyes rolling, “gosh you can tell you live in England now.”

What is there too much of in your wardrobe?

Black, I mostly wear black clothes and I have lots of black sweaters.

What are your go-to labels?

Stewart & Brown for organic cotton t-shirts, Henrietta Ludgate for gorgeous coats, Joseph for leggings and trousers, Kami Organics for work outfits and Yoox.com to shop online.

What's the most treasured possession in your wardrobe?

My old Converse All Stars sneakers. I've had them since I was 18 years old.

Do you plan your outfits or throw on whatever's to hand?

I plan my outfits during the week, depending on who I have to meet for work. And throw on whatever is at hand at weekends.

What are you happiest wearing?

I’ve just launched my new label Livia Firth Design (LFD) and the first piece I designed is a skull necklace, it's made in the UK with recycled bronze. I have lots of fun wearing it, it's a long chain studded with skulls so it can be worn in so many ways – loose, knotted, layered around the neck, or even wrapped around the wrist to make a chunky layered bracelet.

What's your sartorial guilty pleasure?

Spending as much time as I can in my pyjamas at weekend.

Whose wardrobe would you love to steal?

My girlfriend Daniela who has the biggest collection of vintage Prada I have ever seen!

How do you organise your wardrobe?

By season, which is very Italian of me. At the end of the winter, I wash all my sweaters and put them in plastic bags and store them for the summer. At the end of the summer, I put away all the light clothes and take out the winter ones.

Where do you look for inspiration if you don't know what to wear?

I hate to say this, but I always know what to wear - or at least what I want to wear.

Have you ever had a stylist and, if so, what are the best tips they've ever given you?

I could never work with a stylist, I have a strong personality and we would fight all the time. But I work with Jocelyn Whipple, our Green Carpet Challenge stylist, who helps me sourcing all the eco labels. Without her I wouldn’t know how to do it.
 
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Livia Firth's My London
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Richmond, London
Hannah Nathanson
24 February 2012

Home is
I adore London for everyday life but Italy is where my roots are.

Where do you live in London?
Chiswick. It's the perfect neighbourhood. It still has a lot of independent shops, a vibrant street life and lots of kids everywhere.

What was the last show you saw?
Sadly, we don't go to the theatre enough. Evenings are more of a challenge when you have young kids. The last time we went we saw Tannhäuser at the Royal Opera House.

What advice would you give a tourist?
Don't spend too much time in the West End. Explore East London, Richmond, Brick Lane and Hampstead instead.

Which London shops do you rely on?
Macken Brothers for quality meat, Andreas for fruit and veg, and Mortimer & Bennett, a great deli on Turnham Green Terrace in Chiswick. For quirky gifts I like Paul Smith, and Designers Guild on the King's Road for home inspirations.

What's the best meal you've had in London?
It's impossible to choose between Al Waha, the Lebanese on Westbourne Grove, for delicious mezze and hummus, and Shanghai, the Chinese on Brompton Road in Knightsbridge.

What's your earliest London memory?
When I was 18, I came to London to work in an office as an intern, doing the photocopying and making sandwiches. I spent five months earning £60 a week, sleeping at the YMCA in Great Russell Street and going out every night in Leicester Square.

Do you have a recurring dream?
Not really. I crash out in bed and sleep very heavily.

How would you like the opening line of your obituary to read?
'She broke everyone's balls and they thanked her for it.'

If you could live in any building in London, which would it be?
I would buy an enormous loft on the river, overlooking the city, with all the lights and life below me. It would be modern and pristine and I would probably get tired of it very quickly.

Which animal would you most like to be?
A monkey, for their curiosity, simplicity and mischief.

What do you most like wearing?
Henrietta Ludgate for elegant occasions and big comfy sweaters, Stewart+Brown T-shirts and Joseph trouser leggings.

What's your biggest extravagance?
Flying.

What would you do as Mayor for a day?
I would ban the words 'refugee' and 'asylum seeker' forever and I would run 'Declaration of interdependence' classes for everyone.

What's the best piece of advice you've ever been given?
A guy on Rollerblades handed me a sticker in Venice Beach that read: 'Stop bitching, start a revolution.'

What's the most romantic thing someone's done for you in London?
Apart from Colin? I guess it's my local florist who hands me flowers in the morning sometimes
as I head to work.

Who's your hero?
The Roddick family. Sam, because as an activist she never shuts up and doesn't take herself seriously. Her father Gordon, because he started more social ventures than anyone I know (The Body Shop, The Big Issue, 38 Degrees, to name a few). And her mother Anita, because she was a huge pain in the *** and created a movement across the planet.

What are you up to at the moment?
I've just finished designing a skull necklace, handmade in the UK from recycled bronze, for my new collection, Livia Firth Design. I have a thing about skulls; they remind me of freedom and dissent, and at the same time of pirates.

Which was the last album you downloaded?
The new Ryan Adams album Ashes & Fire.

What's the first thing you do when you
arrive home?
I go to High Road House on Chiswick High Road. I spend so much time there for meetings during the week and with the kids at the weekends.

Which is your favourite club?
All the Soho Houses in London.

What are your favourite discoveries?
If someone told you that you live in a
city with places as diverse as Columbia Road Flower Market, Brick Lane, Tate Modern, Soho, St Paul's Cathedral and Richmond Park, would you believe it?

Where did you last go on holiday?
We never go anywhere else but our home in Umbria, Italy. We travel so much for work that holidays are in our cocoon at home.

The Livia Firth Design Skull necklace is available from Monday for £270 (eco-age.com)
 

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