Livia Giuggioli (Firth)

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Livia Firth attends a photocall for the Green Cut at Somerset House on September 13, 2012 in London, England.
 
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Livia Firth attends amfAR Milano 2012 during Milan Fashion Week at La Permanente on September 22, 2012 in Milan, Italy.



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One more :blush:
 
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First Ladies Luncheon, New York

Livia Firth
 
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Livia Firth attends the Fashion 4 Development 2nd Annual First Ladies Luncheon at The Pierre Hotel on September 25, 2012 in New York City.



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Livia Firth poses with her photograph at the Roger Vivier Prismick A/W 2012 Exhibition at the Roger Vivier Flagship Boutique on October 9, 2012 in London, England.



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Livia Firth attends the Dolce & Gabbana Spring/Summer 2013 fashion show as part of Milan Womenswear Fashion Week on September 23, 2012 in Milan, Italy.



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Livia Firth attends 'Who Is On Next' And 'Vogue Talents' event as part of Milan Womenswear Fashion Week on September 20, 2012 in Milan, Italy.



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Livia Firth and Colin Firth attends the Premiere of 'Crossfire Hurricane' during the 56th BFI London Film Festival at Odeon Leicester Square on October 18, 2012 in London, England.



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Best known for founding the Green Carpet Challenge, Livia Firth has now launched a collection of her own designs including this necklace made from recycled gold and silver.

Celebrity designed fashion lines may be the bane of the sustainable style industry (and for trained designers, a supreme annoyance) but a new clothing collection by green queen, Livia Firth, continues to put the undeniable power of a famous name to good use.

After launching a handcrafted jewelry line this past spring, Livia Firth Designs recently announced their 5-piece fashion collection for fall. Described by Firth as “fundamentals for every woman’s wardrobe,” the line features a versatile LBD made from organic wool with a vegetable-tanned recycled leather obi belt, two versions of a 30s-inspired cloche hat, a butterfly-emblazoned woven wrap and a hand-crafted gold and silver butterfly necklace.

Livia Firth modeling the collection’s organic-wool little black dress, which is lined in cruelty-free silk and comes with a recycled-leather belt.

According to the U.K.’s Daily Telegraph, Firth elaborates on her choice to limit her offering to a 5 piece collection,” It is the beginning of building a sustainable cupboard, which can slowly fill with good quality, classical pieces with a twist which are produced keeping in mind the ecological impact and social justice implications.”

The butterfly-emblazoned pashmina wrap is the stunning result of a collaboration with the Panchachuli Women Weavers development program, which produces a luxury line of woven accessories and facilitates economic and social independence for women in the Indian Himalayas.

The pieces will be available this September on Firth’s shop-within-shop on Internet giant’s YOOX’s eco-friendly initiative Yooxygen. Having recently closed her west London store, Eco Age, to focus on e-commerce, the collection will join a selection of clothes and accessories from other eco-friendly brands curated by Firth for their style and sustainability.
The pair of woolen cloche hats are made by Pachacuti, the U.K’s organic and fair-trade-certified milliner.
 
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eco-age.com

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Beautiful Soul on Yoox
29.10.12
Fashion
Channel your inner Audrey and shop Beautiful Soul!
Our second season collaboration with Yoox sees Eco Age creative director Livia Firth drawing on the best sustainable designers to curate an enticing collection for your A/W wardrobe, including hand-picked pieces from ethical brand Beautiful Soul.

Nicola Woods' London label is a firm favourite here at Eco Age HQ, with Livia choosing to wear the Sora Poppy dress to this year's Observer Ethical Awards and our new Editor Alice trotting the Takara Poppy dress out at Ascot.
Livia says, “I truly admire how Nicola works and ‘Beautiful Soul’ dresses are always so feminine and interesting. I loved last S/S poppy print dresses and this A/W I love the black lace one - it's feminine and funky at the same time and perfect if you want to play Audrey Hepburn or rock chick!”
 
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Crossfire Hurricane
19.10.12
10Fashion
Rocking Royal blue for the Rolling Stones
Crossfire Hurricane, the HBO documentary on the Rolling Stones directed by Brett Morgen, premiered last night in Leicester Square as part of the London Film Festival. Colin and Livia attended in royal blue GCC outfits to support the film, a brilliant amalgamation of past and present footage of the legendary band.
Opting for a fun and flirty outfit from ethical designer Leila Hafzi, who she wore only a couple of weeks ago in New York, Livia toughed up the floaty feminine corset and skirt with a pair of intricate and structured black heels from Roger Vivier, a black leather clutch by LeMaresca adorned with studs and ruffles and a luxurious necklace by La Perla, made with Italian silk. Colin wore a dashing vintage blue Tom Ford two piece suit. The wonderful Karen Alder was on hand to give Livia a fantastic cat-eyed look and to create her stunning up do.
Livia Firth, Lisa Gregg, Vice President, Head of International Premium Products and Experiences at American Express and Amanda Nevill, CEO of the BFI, after the event.
This is only the first Green Carpet Challenge event to happen this weekend – there is so much more on its way! Let the fun begin!
 
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The Green Cut Gala
25.10.12
Fashion
A lavish evening to celebrate the Green Cut with American Express and the British Film Institute

On Friday night, Livia Firth, Lucy Siegle and Lisa Gregg from American Express hosted a lavish gala to celebrate the wonderful Green Cut dresses and to premiere the Green Cut film, directed by Lucy Siegle. Held in the extraordinary setting of One Mayfair, guests were greeted to an enormous tree rising up through the bar, and an incredible canopy of golden autumnal leaves. Throughout the night guests were treated to flowing champagne and delicious dishes of ravioli and oysters.

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The Green Carpet Challenge team (l-r) Melody Monfreda, Livia Firth, Lisa Gregg, Lucy Siegle, Miranda Porter and Jocelyn Whipple. All wearing beautiful dresses lent for the occasion from William Vintage.
Premiering the Green Cut film, Livia and Lucy fielded questions and spoke about the nine wonderful designers that used the Green Cut criteria to interpret the eight iconic British films that were at the root of the dresses' inspiration.
And now you too can see these incredible dresses up close, as they will be featured on the first floor of Harrods for the next two weeks!
 
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Franca Sozzani, Lapo Elkann and I celebrated the 69th Venice International Film Festival with an intimate event on board Lapo's boat, the M/S Dionea


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The Observer Ethical Awards 2012


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