Loewe Mens S/S 2016 Paris

[marcBarna]

By Miles Socha

“I want luxury to be fun,” Jonathan Anderson said during a tour of his spring men’s collection for Loewe, which he loaded up with cartoonish elements ranging from manga patches to an image of Goofy twisted up on the pitcher’s mound.

Three seasons into the project, the 30-year-old designer from Northern Ireland is gaining confidence, having found a hit with the Puzzle bag, now outselling the classic Amazona, and sufficient consumer appetite for quirky fashions, including oversize jeans with giant white turn-up cuffs, this season in rigid denim doodled with Japanese lettering and words.

“Does one product speak to you?” is the question he posed with a range of playful, toylike options, ranging from a terry-cloth wallet with a major jeweled handle to oversize knit tunics and pants that are part kids’ pajamas, part soft robot. Interspersed are more classic luxury items that exalt the Spanish firm’s leather expertise, from a sumptuous brown flight jacket to a black glazed paper-thin safari jacket and matching drawstring pants.

Accessories were similarly diverse, from pouches decorated with all manner of “gobbledygook” — the word Anderson used for airbrushed ray guns, flying saucers and rocket motifs — to investment pieces such as a red croc version of the softly geometric Puzzle. Straddling serious and silly, the new Hammock model resembles an oversize fanny pack that can be worn crossbody, or folded into a pear-shaped tote.

wwd.com

 

[marcBarna]

Lookbook



style.com

 

[marcBarna]

style.com

 

[GERGIN]

OH MY GOSH THIS IS INCREDIBLE!!!!!

I was honestly expecting something consistent from his past 2 collections but he TURNED IT OUT!

LOVING the Japanese manga references! Each and every piece is clustered with fun ideas! Especially the bags and the embellished looks!!!

I am having a serious change of heart for J.W. Anderson, this is what I needed to get over how dull menswear fashion week has been <3

 

[shanhuq]

I love it and want to wear it all <3

 

[dior_couture1245]

His menswear for Loewe is just beyond fantastic. His own line...not so much.

Also LOVE the lookbook itself - the setting, the hot Spanish sun lighting, the model, the photography...it's so compelling.

 

[perhydrol]

Everything is great, this collection, lookbook, references, accessories... There's a lot of playfulness going on here and it's something Loewe needs.

 

[TREVOFASHIONISTO]

JW is in an anime mood this season.
The Akira and Gundam references are even more obvious here.
I really like a lot of the separates. The last 2 pants are really cool, and look #6 in post #1 needs to be in my closet

 

[gazebo]

I expect a show.

 

[Lola701]

I LOVE what he is doing at Loewe. This is just great!
It can be totally unisex but it is not so much about androgyny.
Loewe is everything his own brand is not: desirable, luxurious, wearable and unpretentious!

 

[Pricciao]

A lovely collection it is indeed, and no problem with the manga reference at all. I even wish this can be a It bag.

 

[Nomar]

This is so playful I wasn't expecting this and it does like his Japanese influence in his own line translated to Loewe as well.

 

[Thefrenchy]

^I love how playful it feels too.

He did well at bringing some fun to clothes without making them look ridiculous. The accessories are particularly great too - that version of the Puzzle bag is a dream!

Hope that they solved their sizing issue with that collection because finding clothes that fit at LOEWE is simply a nightmare! Had to go 3 sizes down to find a coat that fit! Also hope that they solved their pricing issue (they sell bags for 1900€ and a simple asymmetrical cotton shirt for 1200€!)...