Loewe Pre-Fall 2022 by Juergen Teller | the Fashion Spot

Loewe Pre-Fall 2022 by Juergen Teller

Tang Wei:



Jessie Buckley:




Hyun Ah:
 
Kaia Gerber:



Maya Nakanishi:



Caroline Polachek:

 
Alewya:



Lynda Benglis:



Josh O’Connor:

 
It's kinda fun but I wish they were still collaborating with Meisel... Kaia's shots are surprisingly my favorite ones.
 
there are some good shots here and there but I would’ve cut the cast number in half. twice.
I have never been a fan of long a** casts for advertising (they worked for Tommy Hilfiger for instance but that was a complete different thing).
 
I'm here for Josh and Caroline. These Loewe campaigs were an event during the Meisel years. I know he stopped because the pandemic, but it's so sad he never returned.
 
Yeah...something is not working at Loewe anymore. The brand sort of has lost the momentum and feels kind of like a non-event. The shows still have a little spark, but it isn't catching fire anymore...and the campaigns are really trashy now. Not into it.
 
Can't even explain how much I hate these. I like Loewe, I like the cast, but these are HIDEOUS. Teller is on autopilot and any effect this aesthetic may once have had (decades ago!) to shock or engage is long gone. Please hire someone else.
 
Oh my god, ew. Why is it that Juergen delivers some of the worst photography known to man for every brand he works with except for Saint Laurent? More often than not, his SL campaigns are stellar and then you see his work anywhere else and it's the ugliest thing ever. Give us more of that SL aesthetic, please.
 

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