L'Oréal Paris x Balmain by Nico Bustos

[Benn98]

L’Oréal Paris and Balmain Paris Unveil New Lipstick Collaboration

By Paige Reddinger | August 21, 2017

L’Oréal Paris unveiled a new lipstick collaboration and accompanying campaign with Balmain Paris featuring creative director Olivier Rousteing and his army of top mods. The campaign celebrates a lipstick capsule collection featuring 12 couture matte shades by Color Riche.

Shot by Nico Bustos, the cast of 12 diverse models represents three tribes of L’Oréal Paris x Balmain Paris. Each model’s clothing and pout colors represent Balmain’s tenets of rock, couture, and “glamazone.” The idea behind the collection is that there is a shade to compliment every complexion.

“No matter your origin, no matter your tribe, come together, be seen, be heard,” said Rousteing in a press statement. “United, we are invincible. Because we are all worth it.”

Making up the L’Oréal Paris x Balmain Paris tribe are famous faces like Lara Stone, Cindy Bruna, Doutzen Kroes, Soo Joo Park, and Grace Bol, to name a handful. Each model was assigned a color named after an attitude, an idea or an action (check out their assigned shades below).

The L’Oréal Paris x Balmain Paris Color Riche collection is set for official release beginning in September just before Paris Fashion Week, for which L’Oréal Paris is an official partner.

The Cast:

GLAMAZONE TRIBE

905 BALMAIN INSTINCT: Ysaunny Brito (Star Shade)
647 URBAN SAFARI: Alexina Graham
648 GLAMAZONE: Luma Grothe
469 FEVER: Maria Borges

COUTURE TRIBE

356 CONFIDENCE: Doutzen Kroes (Star Shade)
355 DOMINATION: Lara Stone
468 LIBERATION: Cindy Bruna
256 CONFESSION: Ming Xi

ROCK TRIBE

467 FREEDOM: Soo Joo Park ( Star Shade)
650 POWER: Valentina Sampaio
902 LEGEND: Neelam Gill
901 REBELLION: Grace Bol

Source: Fashionweekdaily.com

 

[Benn98]

Looks more like a promo shot for a campy ANTM meets Project Runway series. Of course she had to be in the middle.

 

[anlabe32]

So cheap, I can't handle it. Very ANTM indeed. And of course his plastic face had to be front and centre.

Only good thing: the cast is diverse.

 

[perhydrol]

It looks just as fake as Olivier's face. The only good thing here is literally diversity and the cast because the clothes look like a hot mess, even more than usual.

 

[Benn98]

The clothes are actually quite prominent in this shot which leads me to believe that Bailmain's suits insisted on this before greenlighting this venture.

 

[AD011620]

how awful...

 

[Scotty]

Yikes!

 

[GERGIN]

Together, we are basic

 

[Style Savvy]

Appreciate the diversity in casting but this is a overphotoshopped mess! This could've been epic with a different concept and without Olivier.

 

[thatsfierce]

Lol, this is so bad, but it's Olivier, so...
Anyway, this is good for the girls! So happy Grace, Maria, Ysaunny, Cindy and Ming are in this!

 

[333101]

Well, he's good on the diversity front, I'll give him that. Shame its such a hilariously bad outcome, but it was to be expected. Olivier lives in his own bubble lol

 

[zoom]

Looks terribly cheap, which is hard when you book that many amazing girls.

 

[mathiaskatz]

glad we got olivier front and center for a lipstick ad

 

[callalills]

Olivier never fails to insert himself in the campaign photos...

This looks awful! A shame that this is the final result when you have an incredible lineup of models.

 

[wendylorene]

HQ



listal

 

[DK92]

 

[WAVES]

read my lips: t e r r i b l e

 

[Bernie Flood]

Why he seem to be everywhere?
I think he’s trying to be like 70’s Halston who capitalizing in his looks too