Benn98
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- Aug 6, 2014
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I mean, COVID or not, this idea (I don't even want to call it a brand) was doomed from the start. If it didn't work for Gwen Stefani and Jennifer Lopez, why would it work for Rihanna? She'd have been better off doing the occasional collab with Gap or H&M and slowly build the respect just like every other designer.
Rihanna is actually coming away from this relatively unscathed because she didn't have the majority stake and the underwear and beauty labels are still thriving. So she'll be fine. The general population will have forgotten about this by the time another album make the rounds. But LVMH will have to live the embarrassment after investing so much to get it off the ground. It's as clear as daylight what happened here - they got blinded by all the 'likes', all the hype every time she dropped Fenty underwear and saw dollars. Instead it was just, well....hype?
Can't say I feel sorry because the reality is that all the time, effort and cash injection could have been reserved to support an actual talented designer.
Fenty shutting down is not a loss for fashion. Carly Cushnie was.
Rihanna is actually coming away from this relatively unscathed because she didn't have the majority stake and the underwear and beauty labels are still thriving. So she'll be fine. The general population will have forgotten about this by the time another album make the rounds. But LVMH will have to live the embarrassment after investing so much to get it off the ground. It's as clear as daylight what happened here - they got blinded by all the 'likes', all the hype every time she dropped Fenty underwear and saw dollars. Instead it was just, well....hype?
Can't say I feel sorry because the reality is that all the time, effort and cash injection could have been reserved to support an actual talented designer.
Fenty shutting down is not a loss for fashion. Carly Cushnie was.