Loro Piana F/W 2023.24 by Glen luchford | the Fashion Spot

Loro Piana F/W 2023.24 by Glen luchford

For years LVMH has let Loro Piana perform alone. The brand was selling anyway and they had a very faithful and engaging clientele…Now they are pushing the marketing heavily and it feels like…nothing.

‘I feel like a story telling more interesting, could be used to sell those products.

The fact that I know it’s pure cashmere is not enough for me. Sell a lifestyle or concentrate on the product but having a model as good as Raquel in a basic and gloomy hotel room…no!
 
The mood is somehow similar to this: Hermès 1991 S/S.....shot in a apartment.

archivio.vogue.it_archivio_magazine_01VOGUE0004199104_54_ (1).jpg
 
The push on LP these days is very interesting. It's usually been more silent and we see it entering further trend territory.
 

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