For years LVMH has let Loro Piana perform alone. The brand was selling anyway and they had a very faithful and engaging clientele…Now they are pushing the marketing heavily and it feels like…nothing.
‘I feel like a story telling more interesting, could be used to sell those products.
The fact that I know it’s pure cashmere is not enough for me. Sell a lifestyle or concentrate on the product but having a model as good as Raquel in a basic and gloomy hotel room…no!
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