Louis Vuitton F/W 2022.23 by David Sims

this doesn’t look good at all. the busy styling against a nature setting is bad.

but then again, with such a bad collection nothing good could come out of it.
 
Omg I love the composition and the scale of color! In love!
 
I was expecting a more brutal, more urban setting… There was a sense of practicality in that collection…. So what’s going on with the forest given that it’s the same exact styling..

Exactly my thoughts, the forest setting makes absolutely no sense with the collection. A very big miss for me.
 
The images seem to be referencing Monet's "Luncheon On The Grass", so I can understand the heavy styling against the nature setting. And frankly, I just can't hate the results when David Sims collaborates with Ghesquiere!
 
The whole “high fashion in the forest” thing is very Balenciaga Spring Summer 2011 by Steven Meisel. Somehow that was done to much better effect than this?
 
^It's not high fashion, it's bye fashion.
 
Sims shot this amateur slop…?!?!?

Maybe it’s deliberate, but the models look like they were shot in-studio, then cut and pasted onto the forest background without accurate tonal correction. The tones between the subjects and the background are very different… Or the very uneven color-grading enhancement on some part of the fashions— like the highly-saturated colors of the boots, just look like a poor cut-and-paste job.

Awful fashions aside, this campaign is very amateur-budget for such a huge brand. The days of masterful referencing and interpretations are long gone, sadly:

YSL+Spring+1999+ad+campaign+Mario+Sorrenti+Manet+Dejeuner.jpg

YSL/Mario Sorrenti
 
I like what I'm seeing.

Possibly because I couldn't get into this collection on the runway and this has me interested.
 
It's really not fresh or interesting. The Dior Secret Garden Campaign is the first thing that came to mind, although that probably referenced the YSL campaign posted above. Regardless, the LV campaign is the worst of the three.

dior-ad-campaign-visual01.jpeg

jingdaily.com
 
This looks too generic like something you would find under some random photographer's page showing how to capture good images with backlight.
 
Why shoot the most unnatural and overstocked clothes in Nature?

Surely this would be more suitable located in a School corridor where they've all had their uniforms bought to 'Grow into'

Or a Skate park in provincial West Midlands.....
 
A little outdated-looking. Very amateurish as well as what Urban Stylin pointed out.
 


UK Harper's Bazaar Digital Edition; Tatler Digital Edition
 
Another uninspired campaign for a great collection. I will never understand why Nicolas & MAS never utilized their show location for the campaign, the background of musée d'Orsay suddenly fit with the clothes better than this weirdly oversaturated forest.

I think they need a new photographer now, David Sims just doesn't work anymore. Why not Viviane Sassen, she is doing an amazing job for the travel campaign.

Can't remember the last time womenswear has a good campaign. So much potential wasted.
 

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