I think they are trying to capitalize on their best sellers. According to the press release the seven pieces from this capsule collection have become classics and are part of the permanent ready to wear line for years now.
"An icon is universal. Speaking a language all its own, it is instantly understood at the four corners of the globe. An icon is timeless. Just as it crosses continents, so too it travels through time. While it may on occasion nod to passing trends, it enjoys the luxury of a longer vision.
An icon is versatile. Dressed up or down, it is the perfect companion for all seasons, all occasions, all situations. An icon is individual. Though its own style is immutable, it effortlessly adapts to every personality. Which is why, worn by different women, an icon will never look the same.
Louis Vuitton introduces a collection that revisits tradition to refine the rules of modern dressing. Seven perfect pieces, flawlessly crafted from the finest fabrics, subtly signed and exquisitely detailed. In short, the LV ABC of style…"
via avancemag.com