It is a trunk show, not so much of a seasonal collection.
I think there was no theme, just pieces and familiar silhouettes styled together to make a collection.
I will give it to Pharrell, he has his « LV Silhouette »: straight jacket with wide legged pants. I actually think that this season, he has mastered his silhouette as it looks less unfortunate on those men’s bodies.
From a fashion POV, this collection has nothing more to offer than consumerism but that’s also good for Vuitton because there’s an indéniable merchandising appeal to those clothes and bags.
A lot of those individual pieces will pop in stores. And I think the simpler pieces also works. The velvet tracksuit, the simple wool car coat, the alligator bomber, the red and cognac bomber.
I see a lot of pieces that can work on a different context than the one illustrated by the show. If some men are imaginative, they can find something for themselves.
I can see the cognac and red bomber styled in a Hedi Slimane way for example.
Overall, I don’t think there’s much to talk about with Vuitton by Pharrell. It’s retail gold and that’s it. And I also think that the weakness of Gucci benefits Vuitton. When I look at Ancora collections, I find it really hard to imagine people wearing them…And it’s the case. A lot of brand ambassadors in Gucci but I actually see people IRL in Vuitton by Pharrell.