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Loulou Robert

Milly F/W 2013.14 Campaign

MILLY’S MOMENT: After 13 years in business, Milly has finally caught the advertising bug. It will launch its first ad campaign this fall in such magazines as Vogue, Harper’s Bazaar, Elle, T: The New York Times Style Magazine, InStyle and New York magazine, as well as several additional U.S. titles and some international magazines in Europe, Asia and the Middle East. The ads feature up-and-coming French model Loulou Robert wearing Milly ready-to-wear and handbags. They were photographed by Cedric Buchet, styled by Aleksandra Woroniecka and art-directed by Alex Wiederin.

“My ad campaign heralds the evolution of Milly and highlights my logo redesign. My collection has evolved considerably, as has my customer. Now is the right time, and it’s an exciting moment to communicate it directly to the consumer,” said Michelle Smith, cofounder and designer of Milly.

Smith noted that Robert “really encapsulates the Milly woman perfectly.” The images were meant to portray how Milly defines “luxurious and contemporary fashion with a feminine edge,” said Smith, who declined to disclose the fall ad budget.

Milly has been busy on several fronts. The company is aggressively expanding in the Middle East and will open four freestanding stores in Qatar, Dubai (two units) and Kuwait over the next several months, with five more to open over the next few years. A newly designed e-commerce site will launch in September that will include a blog by Smith.



wwd.com via Flashbang
 
Yes Max, you're so right about her... and the result is :heart: !!!

Max Snow: Ghost of the Pale Horse

The New York Artist Captures the Spirit of Long Island for a Fourth of July Exhibition

“It’s an assemblage of vignettes about metamorphosis, the journey of the spirit from one realm to the next,” explains photographer Max Snow about his first film, made in collaboration with Montauk’s bohemian haven, The Surf Lodge. Snow tapped America’s master composer Philip Glass—an old friend—for an eerie minimalist soundtrack to this meditation on one of the East Coast’s most arresting spots. The New York-based artist regularly plunders mythology to inform his imagery, and here sought to highlight the “original soul of the place” by eliminating any man-made items from the footage, aside from clothes, and cast classic-looking beauty Loulou Robert as his modern siren Hero to an unseen and lost Leander. “She has duende, something that cannot be put into words,” Snow says of his French protagonist who was the muse of Dutch duo Inez & Vinoodh in V magazine’s March 2012 issue. The video arose from his summer-long artist residency and collaboration with the beach-side hotspot, resulting in a capsule collection of men’s clothing and an exhibition to be mounted over Independence Day weekend. Snow is married to stylist-of-the-moment Vanessa Traina and has been building his resumé over the past few years, with exhibitions at Colette in Paris and Marina Gisich in St. Petersburg. How will he celebrate today’s federal holiday? On the South Fork, he says, “blowing s*** up,” as per his annual tradition.



nowness.com
 
Diesel F/W 2013

GOING TO THE MASSES: The theme of Nicola Formichetti’s first ad campaign as artistic director of Diesel is “reboot,” but it could easily have been “power to the people.”

Instead of focusing on models or actresses with big names, Formichetti relied on Tumblr and word of mouth to cast the subjects of the campaign. The 20 people chosen primarily live in New York, work in artistic fields and clearly aren’t wallflowers, with tattoos, varying body shapes and sizes, colored and shaved hair and androgyny heavily represented. Examples include Michelle Calderon, a 22-year-old pink-haired graffiti artist; Helen Primack, a 15-year-old aqua-haired aspiring filmmaker and student at the Frank Sinatra School of the Arts in New York, and Benjamin Ackermann, a light-eyed 23-year-old photographer, musician and collage artist. There are a few models in the mix, notably Loulou Robert, Omahyra Mota and Casey Legler, the former Olympic swimmer who broke gender barriers as a woman being contracted as a male model.

“I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,” said Formichetti. The ads will break in the September issue of Vogue and will run in additional books in October. Inez van Lamsweerde and Vinoodh Matadin shot them, and Formichetti styled them with Diesel denim and leather.

Formichetti explained the photos are meant to merge classic portraiture with the sensibilities of the current generation of digital influencers. “It was less about capturing fashion and more about getting an insight into these people’s souls. No one captures people better than Inez and Vinoodh. They construct a photo with so much care and compassion to always pay tribute to the subject. Personally, it was a pleasure to work with them because when I was starting out they were my heroes,” he said.

Moving on from the campaign to the clothes, Formichetti has designed a capsule collection inspired by Diesel’s DNA that will be out in October. “The way we will present the collection will be something totally new. It will be very digital and physical at the same time. The whole experience will be about instant gratification,” teased Formichetti, who noted his runway debut for Diesel would be in March with full ranges for men’s, women’s and accessories.

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wwd via shanhuq
 
Harper's Bazaar Latin America September 2013
Lou Lou Robert
ph: Hans Neumann

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models.com
 
Gravure Magazine #8 Fall 2013

Photographer: Alex Freund
Stylist: Priscilla Polley
Hair: Lisa-Raquel Baines
Make-up: Regina Harris



mode.newslicious.net
 
Man she's perfect regardless of a few inches, wish she graced more runways, much more interesting than most girls around these days.
 
Man she's perfect regardless of a few inches, wish she graced more runways, much more interesting than most girls around these days.

I know! Her great proportions make her legs look long enough for runway, so I don't really see a major problem. Let's hope London has a better acceptance for the newbies on the short side, I'm excited that her and Kristine got a showcard, let's see how it goes! ^_^
 
Interview Magazine September 2013
Go-See
ph: Gregory Harris

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models.com
 
another fall cover! ^_^

Viva! Moda - Fall 2013
ph: Cedric Buchet



WM Facebook
 
in the 2nd image we can see another glimpse of her Bvulgari campaign, I wonder when will we see the whole result? :huh:
 

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