For its new ad campaign Fall-Winter 2012-2013, the Cerruti 1881 has appealed to the famous Italian fashion photographer Paolo Roversi. The various campaign visuals were performed according to the codes of the house, with a desire to mark "the return of man Cerruti, formal and casual chic at once."
Produced in color, the device features the advertising model Lucho Jacob, who appears attractive, with a hint of fragility.
Photographs of the campaign Fall-Winter 2012-2013 by Cerruti 1881 will be released in France and abroad, end of June.