Everyone prefers the past 2 seasons, yeah they had a cooler vibe, some off key details, but seriously how many people do you see wearing the "cooler" pieces witchey pieces? how many girls are we going to see wearing the off kilter, bright orange ss09 pieces? Not many. Luella still makes most of her money through bags, like Orla Kiely.
This collection makes sense in the current market, not v original (schoolgirl chic is done better by the indie boutique designers) but it will sell.