Again, I do not get the strategy of putting the logo at the bottom. Disastrous marketing strategy IMO.
L’UOMO is now a supplementary issue of VI, and not sold on its own. The masthead placement is unimportant in terms of shelf-profile at this point— but it’s actually rather sharp-looking for its matinee movie poster vibe. Maybe that's what they were going for..
Sadly, L’UOMO remains dead. All these recent covers just lack the force of spirit that was the fabled men’s publication. It lacks authority and presence. It’s all so forgettable— like Timothee and the always reliably bland Karim.
They do sell it individually as well. As part of a broader launch strategy they wrap it together this year with Vogue Italia.
Really? I've never seen it sold separately. Not disputing, just saying.