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Absolutely, and facilitated in no small part by Art Partner who recognizes the industry's pivot towards Europe at the moment. The whole "Vogue's first black photographer" shtick plays well in US magazines and art galleries, but is not enough to sustain the career of a bankable commercial photographer, which is why it is becoming crucial that US-based photographers like Mitchell spend more time cultivating relationships with magazines, brands and stylists in Europe. In doing so, they are able to work with a wider set of blue-chip brands and their work is simultaneously elevated from the insipid commercial imagery that most US magazines and brands demand these days.We appear to be witnessing the growth of Tyler Mitchell beyond the shackles of mediocrity that American Vogue usually has on their artists. It's really nice to see! I really enjoyed his work in M Le Monde last week and this seems like another rather solid editorial.
Absolutely, and facilitated in no small part by Art Partner who recognizes the industry's pivot towards Europe at the moment. The whole "Vogue's first black photographer" shtick plays well in US magazines and art galleries, but is not enough to sustain the career of a bankable commercial photographer, which is why it is becoming crucial that US-based photographers like Mitchell spend more time cultivating relationships with magazines, brands and stylists in Europe. In doing so, they are able to work with a wider set of blue-chip brands and their work is simultaneously elevated from the insipid commercial imagery that most US magazines and brands demand these days.
Europe is where the real money is for fashion creatives right now and Art Partner (and other agencies) know it and are ensuring all of their young creatives take advantage of it. Ethan James Green too, is spending more time in Paris (his latest LV campaign is a testament to that). I just hope that it elevates their work and 'visions' in the long-term and that these strong stories (like Mitchell's story here in Self Service and M Le Monde last week) are not simply flukes, the result of the strong teams around them.