Lutz Huelle F/W 2025.26 Paris

[donyan]

He's absent from the schedule this season and had me worried but he just posted few looks on his IG. They will have show in June during Men's. I'm not sure how this works, will it be the same collection? Why is he showing some looks if it will be presented 4 months from now?

 

[Lola701]

It looks consistent and I guess that he will add some looks and indeed we will see the menswear.
I think it’s clever. He has a small brand and June would allow him to have more spotlight if he shows indeed between Menswear and Couture.
I guess the collection will be bought by retailers during the current fashion week.

I’m now curious to know if Richemont will invest more into his brand because I’m surprised by the news.

 

[LadyJunon]

He's absent from the schedule this season and had me worried but he just posted few looks on his IG. They will have show in June during Men's. I'm not sure how this works, will it be the same collection? Why is he showing some looks if it will be presented 4 months from now?

It will be similar to how YSL did SS21 during the pandemic. They presented their collection to the buyers in September and did the "show" in December, closer to the collection deliveries.

 

[AnaD]

That makes a lot of sense. More smaller designers should consider adopting this stripped-back method of presenting collections rather than flogging runway shows each season.