Lutz Huelle to be named Artistic Director at Delpozo | the Fashion Spot

Lutz Huelle to be named Artistic Director at Delpozo

donyan

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On WWD this morning, it's not confirmed but wow this is surprising. Can't read the article as I'm not a member, can anybody post?
 
Here it is :flower:

MILAN — Lutz Huelle is the new creative director of Madrid-based Delpozo, WWD has learned.

According to a market source, the German designer will succeed Josep Font, who exited Delpozo last September. Reached by phone, a Delpozo spokeswoman declined to comment.

Font was tapped in 2012 by Grupo Perfumes y Diseño, which has managed the brand’s perfume license since 1992 and bought the whole fashion house in 2011. During his tenure, Font revitalized the label, founded by Jesus Delpozo in 1974, with bold and elegant collections characterized by flamboyant tones, eccentric touches and couture-inspired details.

A Central Saint Martins graduate, Huelle joined the Maison Martin Margiela team in 1995, where he was in charge of the knitwear and Artisanal lines. In 2000, he established his own brand, called Lutz, and the following year he received the Andam Fashion Award. In order to support the expansion of the brand, in 2012 the label was renamed Lutz Huelle because of the difficulties in protecting the name Lutz on a global scale. Defined by a conceptual and personal approach, Lutz Huelle collections, which are shown during Paris Fashion Week, stand out with their mix-and-match of out-of-context elements portraying a variety of identities.

Delpozo has stores in Madrid, London and at The Dubai Mall in the United Arab Emirates, where the brand operates in a partnership with Chalhoub Group. The fashion house also has an agreement with KLH International to develop a retail strategy in South Korea."
wwd.com
 
YES!
I’m happy for him even if I’m very surprised.
He knows the cut, the couture allure and the sophistication but his fashion is more down to earth.
It’s a change of direction for Delpozo and maybe an opportunity to expand their business...

I’m curious tho.
 
I can that his design has couture and glamorous sensibility but his POV is very down to earth. I'm very curious to see how this would pan out. It's quite unexpected choice.
 
Well his talent didn't need validation from a house or someone else's legacy, but maybe his wallet does.. or maybe he's craving Madrid (or both- as I do :brows:).

wonder what will happen to his label... labels like that are becoming so rare, maybe it’s a good idea if the few left just call it a day and leave PFW as a sneaker and sweatshirt shit show.
 
still not confirmed, and still not sure if he’ll continue his own brand.. I would be sad if he didn’t , he’s never been as visible as now , or relevant.
 
It makes me really happy that his consistently good work finally picks up steam and recognition beyond the faithful audience he's already had for more than a decade. I never cared much for Delpozo but I will certainly look forward to his work there, come fashion month!
 
Lutz confirmed on his Instagram account that he is indeed going to Delpozo!
 
On Vogue Runway just now

"Paris Fashion Week is studded with star turns; one of its hidden gems is Lutz Huelle’s show. There, one can count on discovering delightful deconstructions, like an asymmetric jean jacket and dress hybrid, or an unexpected proportion. Now, with his appointment at Delpozo, this German-born, Paris-based designer will have a much-deserved chance to really shine.

A graduate of Central Saint Martins, Huelle has racked up awards. The same year he launched his own line, 2000, the ANDAM prize was his; two years later, he participated in the Hyères Festival. But what most qualifies Huelle for the Delpozo job is the time he spent working by the side of Martin Margiela, fashion’s most elusive—and at the moment, most referenced—designer.

The Spanish label Delpozo was founded in 1974; Josep Font brought it back to life in 2012 with pure volumes à la Cristóbal Balenciaga, lively color, and references to contemporary art. Font exited this year. With his experience working on Margiela’s Artisanal line, Huelle seems an ideal fit for a house known for its creative prêt-à-couture approach to fashion. Not only does he have a firm grasp of the high-low approach, but he has internalized the lessons he learned from Margiela about subverting tradition. Expect the unexpected from Huelle."

I'm happy for him. His Instagram is exploding with messages. This might be the most attention he's ever had
 
Ohhh??? This was something I sure didn't know I needed. Really can't wait to see what he does there!
 
the mystery is finally over ..the reason we've had no new collection from Delpozo is that they are still selling the brand.
What a shambles this has been... I'm not sure what is going to happen to this brand now.
tbh I don't really like this Collaboration so much but I understand the reasoning behind it. I did like the two interim collections he did at Delpozo and would have loved to see a proper Show.

from Fashion Network

"Lutz Huelle has an easy smile. His presence radiates warmth and confidence, like a ray of light that shines through the uncertainty that has hung over Delpozo for more than a year. Maybe it’s because the German designer likes a challenge. And because two decades at the helm of its own brand have given him a solid track record. Ahead of the launch of a collaboration with Anthropologie at 080 Barcelona Fashion, FashionNetwork.com talks with the designer, the creative director of Delpozo, at the brand’s flagship store in Barcelona.




Lutz Huelle is the creative director of Delpozo - Anthropologie

“When I joined Delpozo, the goal was to introduce new product categories and be more open, as well as use more wearable fabrics and materials,” said Huelle, speaking eloquently about his craft despite the difficult challenges facing the Madrid-based brand. He took over the creative direction of the brand from Josep Font in December 2018, however he had to wait more than a year to release his first designs for Delpozo - in the form of a collaboration with Anthropologie.

“What I like the most about this project is that, in a way, it represents what I wanted to do with the brand. This collaboration has been perfect for me,” said the designer about the capsule collection with the URBN-owned brand.




Making Delpozo more accessible



It was Huelle’s ability to reach new customers and redefine the brand that landed him the job. “With this collection, I wanted to make Delpozo more accessible to everyone,” he said about the collection, whose prices range from £57 for a headband to £557 for an armchair.

“Delpozo is a beautiful brand, with a great history and an incredible legacy, but it has been operating in such a high segment… that only few people could have access to it.” Huelle said that the Anthropologie collaboration was an opportunity to team up with a “360º brand that is open to suggestions”.

“It's great to create red carpet looks: perfect dresses for perfect women with perfect bodies, but reality is not like that. For me, one of the key motivations for this collaboration was to dress people, not only perfect people, but also beautiful, imperfect and interesting women,” said the creative director.

With a degree from the prestigious Central Saint Martins in London, Huelle arrived in Paris in 1995 to work in knitwear at Martin Margiela. Five years later, he launched his eponymous brand alongside partner David Ballu. “In Paris I feel at home, and I think it is the best place to be. The city is still an open and creative melting pot. To be honest, I think Paris would also be the best home for Delpozo,” he admitted. But how does the designer combine his two creative projects?

“My own brand is still relatively small, so it doesn’t take too much of my time. Everything is done and organised. I’ve been doing this for many years, and in parallel, I have juggled other jobs.” Indeed, Huelle has worked as a consultant for luxury firms including Brioni and Max Mara.

In fact, it seems that this multitude of talents is a bonus. “I have never felt the need to be fully represented by a brand that is not mine, something that tends to happen to other designers, who see the collections as their own,” he said.

“Sometimes, this may not be 100% of what a brand needs. But for me, it’s easier to say: ‘Ok, if I want to do something crazy, I can do it with my own brand’. My other job, I see it as a specific service I offer to companies.”






The collaboration with Anthropologie launches this week - FNW


Whilst Delpozo left London Fashion Week before Huelle could celebrate his new position, the brand has a history presenting at Paris Fashion Week, where it will showcase its latest collection on 28 February.

“I think fashion weeks are still important. At the end of the day, despite all the madness that surrounds them, they are business platforms where designers present their work to the press and buyers. It comes down to that, that's why they are special and I think sometimes we forget that.”


Ever-evolving and ever-changing



“The question is how many people should take part in fashion weeks, and how to keep making them bigger and bigger. If we want to open them to the public, we have to do it in a way that makes sense. And on the other hand, we have to continue improving the side that concerns members of the trade. Right now we are halfway between the two and I think it's complicated,” said Huelle. In a sector that welcomes buyers, members of the press, influencers and brand fans, the line between fashion insiders and the public is blurring.

“I think it’s not clear to everyone and neither is the idea of who we are catering for when we stage runway shows. We should sit down and think about why we do these shows and for what purpose,” he concludes.

Talking about new projects with Huelle is not easy, especially as his future at the helm of Delpozo continues to hang by a thread. The designer brand is again looking for a buyer, after a deal with a potential bidder fell through earlier this month.

“I love fashion because it’s the only industry where you can start anew every six months. McDonald’s can’t change its menu every six months. Designers, they can,” Huelle sighs with a smile. “In fashion everything starts from scratch a couple of times a year. And that's amazing.” Huelle is feeling upbeat, as he patiently waits for Delpozo to have its moment."
 
so no news and no new collection- does anybody know what's happening here? My hopes are shrinking. They have taken his name off the Delpozo Instagram, and they are only posting pictures of past collections. Maybe Covid was the final nail in the coffin. Such a sad story. I wasn't the biggest fan of Delpozo but I appreciated it for being a real collection of incredible garments, wearable or not, as opposed to Trainers and Hoodies with Logos. It was one of the last of a dying breed , sadly.
 
Maybe he should do that for his own house instead of frustrating us!
 
Thanks donyan!... couldn't care less about what he planned to do at Del Pozo but glad he still has his own label and loved reading his thoughts on fast fashion in his latest posts, he always comes across as humble and optimistic.. just doing his part knowing it's a complicated topic and without berating or judging those who rely on fast fashion. Love him.. :heart:
 

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