Lola701
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The limits of BOF is in the title lol.
An industry like the fashion industry, which is still quite informal in many ways and hasn’t been infused with American corporatism has a lot to learn from… gossips.
Sometimes the personal life of a designer tells you so much about a collection and can be reflected on sales. The tensions in the office can be reflected on a collection or a strategy.
We saw it with Gucci. Frida at Gucci was having a relationship with her CEO, something that would have never been possible in the US. It changed actually everything in terms of decision making and in the strategy used to elevate Gucci. Overtime, Gucci became focused on leather, they redesigned the whole bag line, redid the stores. When they had a change of CEO, Giannini clashed left and the fortune of the house was changed in 2 weeks.
Essentially, that is pure gossip but it has an importance.
And BOF would have a very politically correct approach to this kind of subjects. WWD is usually more upfront but PUCK or others publications can go into it.
BOF didn’t reported that Sydney Toledano and Michael Burke attended several Schiaparelli shows because Della Valle was in business with LVMH. It’s not a major news but it can have an impact on the industry later…
An industry like the fashion industry, which is still quite informal in many ways and hasn’t been infused with American corporatism has a lot to learn from… gossips.
Sometimes the personal life of a designer tells you so much about a collection and can be reflected on sales. The tensions in the office can be reflected on a collection or a strategy.
We saw it with Gucci. Frida at Gucci was having a relationship with her CEO, something that would have never been possible in the US. It changed actually everything in terms of decision making and in the strategy used to elevate Gucci. Overtime, Gucci became focused on leather, they redesigned the whole bag line, redid the stores. When they had a change of CEO, Giannini clashed left and the fortune of the house was changed in 2 weeks.
Essentially, that is pure gossip but it has an importance.
And BOF would have a very politically correct approach to this kind of subjects. WWD is usually more upfront but PUCK or others publications can go into it.
BOF didn’t reported that Sydney Toledano and Michael Burke attended several Schiaparelli shows because Della Valle was in business with LVMH. It’s not a major news but it can have an impact on the industry later…