Louis Vuitton taking a shining to Shanghai
AP
SHANGHAI, China -- Louis Vuitton opened a glamorous new Shanghai boutique yesterday, defying Chinese copycats who have flooded world markets with cheap knockoffs of its handbags. Gilt-lined LV steamer trunks and models wearing fur-lined coats and stiletto heels abounded as Louis Vuitton executives christened the spacious outlet, said to be China's biggest luxury-brand store, in the Plaza 66 mall on ritzy Nanjing West Road.
Though counterfeiters operate brazenly in Shanghai and other cities, luxury-goods makers like Louis Vuitton, Giorgio Armani and other big-name brands say they believe China is following up on promises to crack down on fake products and that the market is too lucrative to ignore.
Protection of trademarks and other intellectual property "has seen tremendous improvement over the last two years," said Christopher Zanardi-Landi, Louis Vuitton's general manager for China. "We've seen extraordinary changes. It's an ever-improving situation."
Asked for examples, Zanardi-Landi noted a recent announcement in Beijing that the government would enforce a ban on counterfeit products in local markets notorious for selling them.
There's been little evidence of that in Shanghai.
Earlier yesterday, south of Nanjing Road, pedlars of fake brand bags were operating openly in the city's best-known open air bazaar, Xiangyang Market.
There, "Gucci" and "Dior" bags were in plentiful supply.
Though the pedlars' stalls do not openly display Louis Vuitton bags, they did show visitors catalogues of products to be found at stores on side streets.
Sellers of counterfeit bags aggressively chased after potential customers, waving leaflets describing the products available at a fraction of the prices charged for the real thing.
Zanardi-Landi noted that for Louis Vuitton, which sells its products only through its own outlets, there would be little possibility of duping a customer into believing he or she was buying the real thing when it was a fake.