Maja Latinovic

[kimair]

Wonderbra’s New Face Revealed

Fashion Wire Daily October 6,2004- NEW YORK - It may not be one of the official wonders of the world, but for many visitors to New York City, a trip to Times Square is at the top of the list of "must see" attractions. The myth that surrounds this triangular heart of Manhattan is no doubt due to its infamous billboards, flashing neon signs and of course, the annual New Year's Eve ball drop at 1 Times Square.

So Wonderbra, whose cleavage-enhancing bras have taken on mythic status of their own, chose an apt location to celebrate their 10th anniversary. With much hype, they launched a new ad campaign on a billboard in Times Square featuring the latest addition to the Wonderbra roster of cleavage — Maja, Yugoslavian model and current face of the new campaign.

Sandwiched between a McDonald's sign and above a T.G.I.Friday's restaurant, the billboard remained covered until 10:30 a.m., with only the model's cleavage exposed. Then, with a countdown in the tradition of New Year's Eve, the tarp came down along with Maja in-person, who stood two stories above street level in a lift that slowly lowered to the ground.

"We looked worldwide for Maja," said Diane Ridgway-Cross, Wonderbra Marketing Manager. "We looked at more than a thousand women, but we really found her to be the spokesperson for Wonderbra because she's so dynamic, and you just feel her energy. She's very sexy, confident, empowered — what women aspire to be. She's also very approachable. She embodies everything that Wonderbra tries to bring to a woman."

Approachable, clearly. Photographers and onlookers rushed across the street to get a glimpse (and a snap) of Maja, who sported the same Wonderbra modeled in the billboard — a brave feat on her part, given the chilly October temperatures and the throngs of people scrambling to get a look at the scantily-clad model. Guess that's where it pays to be confident!

Maja told FWD how it felt to be fully on view in Times Square, saying "It feels amazing! I'm very happy that I’ve been chosen as a Wonderbra model and I can't explain how happy I am, celebrating the 10th anniversary of Wonderbra."

With taglines like "Yes they are, thank you," in reference to the question on everyone's mind, "Are they real?" the sassy campaign will be unveiled in cities nationwide.

Can't beat the fanfare of a Times Square launch, though.

 

[Amara]

I'm not sure if it was a new face that they were looking for exactly...

 

[Deleted member 1957]

i ll still never get over eva h but thats still agreat choice anyway>>>maja always looks confident and sexy

 

[keepsmiling]

Great news! She's deserved a spot like this for ages!

 

[Polina_sexy]

Adriana Skleranikova was better than her

 

[sweetjane]

she's not yugoslavian, she's croatian

 

[MulletProof]

I wanna be a Wonderbra woman

 

[strawberry daiquiri]

Originally posted by sweetjane@Oct 7 2004, 11:00 PM
she's not yugoslavian, she's croatian

[snapback]389503[/snapback]​

Indeed. People need to pay attention to significant detail.

 

[SCBlondie]

Originally posted by Amara@Oct 6 2004, 11:49 PM
I'm not sure if it was a new face that they were looking for exactly...

[snapback]388559[/snapback]​

 

[Kimkhuu]

What a way of getting attention, putting your scandily-clad model in downtown New York.

God, that's so UNCLASSY!

 

[main_main_main2003]

Originally posted by sweetjane@Oct 7 2004, 05:00 PM
she's not yugoslavian, she's croatian

[snapback]389503[/snapback]​

She was born in Yugosalvia no

 

[funnyfan]

Maja Latinovic is the beautiful European model who has done a great deal of runway. She is currently doing ads for Bebe and Kasper and is set to star in the newest Wonderbra ads too.



Thumbnails for Kasper (From Chilax). Click on them!

 

[funnyfan]

FROM NUMERO:

 

[funnyfan]

CLICK ON THE THUMBNAILS.

ANN TAYLOR: (Anastasia@Chilax)



Bebe (Anastasia@Chilax)

 

[purplelucrezia]

Must exercise now... rder:

 

[funnyfan]

Originally posted by purplelucrezia@Oct 14 2004, 12:04 AM
Must exercise now... rder:

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But don't excercise TOO much! I like Maja, but I really do think she's too thin. Look at how freaking bony her chest is here!

 

[Fawn]

She has absolutely the most gorgeous hair! I used to have that hairstyle last year. Do you think it's still in style? I've noticed that most of the models grew out their bangs...

 

[jennifer~]

Originally posted by Fawn@Oct 14 2004, 12:08 PM
I've noticed that most of the models grew out their bangs...

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I've noticed it, too! But bangs are never really out of style...

 

[Fawn]

Originally posted by alwaysandnever@Oct 14 2004, 12:12 PM
I've noticed it, too! But bangs are never really out of style...

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You're right. I guess it's even better to have bangs when they're not so hyped.

 

[hommed'affaire]

i totally love all these dark haired, dark eyed models right this minute. I have to add Marija, Emina, Caroline R., Kamila S., Liliana D., Lianne F., Ujjwala, and Ai Tominaga! Whew!!! They all rock!!!