I've been using male cosmetics for quite some time now. I've had experience with approximately a dozen various male cosmetic lines (From Menaji to Jean Paul Gaultier). Here are my recommendations for cosemetics that men should wear to enhance their masculinity, but avoid looking "made up" or feminine.
1) 4voo Shine Reduction Powder
http://www.4voo.com/powder.htm
(My favorite shine reduction powder because its translucent. The key with cosmetics is to avoid an overall caked on effect, especially for men. This product goes on very light.)
2) 4voo Luminous Lips
http://www.4voo.com/luminouslips.htm
(Excellent product. Keeps your lips moist and hydrated without the glossy feminine shine.)
3) XCD Self Tan Facial Moisturizer
http://www.xcdskn.com/site/product/usa_enhancer.htm
(Forget self tanners, bronzers, and bronzing powders. It's all sh*t, and none of it looks anywhere remotely close to real. So, I tried this and low and behold it works. Helps save me a trip to the tanning salon and I don't have the added bonus of wrinkled, leather skin).
4) XCD Perfecter Smoothing & Mattifying Gel
http://www.xcdskn.com/site/product/usa_perfecter.htm
(This is like foundation in a bottle, yet it's translucent and very light, but evens out your entire skin tone complexion.)
5) Shu Uemura Eyelash Curler
http://www.sephora.com/browse/product.jhtml?id=P8119&categoryId=&shouldPaginate=
(Best eyelash curler I've used. Curls your eyelash with a natural curl)
6) Studio 5ive Mascara
http://www.studio5ive.com/HTML/mens-mascara.htm
(I like this mascara because it's a light brown. It simply "enhances" you lashes as opposed to looking like your a drag queen. )
7) Studio 5ive Concealer
http://www.studio5ive.com/HTML/mens-concealer.htm
(This guy gets rid of dark under eye circles REALLY! I use it sparsely and it blends perfectly)
8) Studio 5ive Brow Gel
http://www.studio5ive.com/HTML/mens-brow-gel.htm
(This may be my most coveted product of all. I love it. After using it the first time, it's now a life long essential. Another gel I'd recommend is Origins Brow Fix as it is equally good.)
9) Studio 5ive Brow Shader
http://www.studio5ive.com/HTML/mens-beard-shader.htm
(Again this one is great because it helps you fill in sparse areas of the brow to have a defined shape and yet it isn't noticeable that you're wearing anything.)
Well...there it is, any questions let me know !