If we have to suffer normcore, blandcore and commoncore, then MAT is doing it right for me.
Maybe it's the cleverness of Olivier's styling, but this mid-90s geeky librarian via Carine-styling-for-The-Face with a pervy streak, and the Barbara Kruger-style type-- and "A New Hope" reference comes off more thoughtful than any of the other publications peddling blandness ad the next hot thing.
And that "Kids" bonus...
Thanks Daniel for the post!