The magic is not going to happen twice because it has been done already. This is Marc Jacobs, not Louis Vuitton. It not going to have the same pop culture impact since his fashion is no longer exciting. Since all his show noises just for him to trickle down to these basic bags.
The first time worked because his appointment was exciting, and the clothes were great, nobody expected that collaboration. Here, how long was Marc's last hit collection? Exactly.