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Margaux Hemingway
- Thread starter alicia753
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http://cndls.georgetown.edu/applica...x.cfm?fuseaction=poster.display&posterID=1769
The second advertisement illustrates this concept further. Margaux Hemingway is not Catherine Deneuve, and that is precisely the point. "Babe" is also a perfume, but the signified meaning is completely different by the actress juxtaposed in the image. "The significance of her novelty, youth and 'Tomboy' style, which has value only in relation to the more typically 'feminine' style usually connected with modeling, is carried over to the perfume: which is thus signified as new and 'fresh', in relation to the other established perfumes" (26). The idea is that Hemingway is not Deneuve - there is differentiation that creates meaning. Put another way: Babe perfume is not Chanel no. 5 and Chanel no. 5 is not Babe perfume. Advertising as differentiation is thus successful
The second advertisement illustrates this concept further. Margaux Hemingway is not Catherine Deneuve, and that is precisely the point. "Babe" is also a perfume, but the signified meaning is completely different by the actress juxtaposed in the image. "The significance of her novelty, youth and 'Tomboy' style, which has value only in relation to the more typically 'feminine' style usually connected with modeling, is carried over to the perfume: which is thus signified as new and 'fresh', in relation to the other established perfumes" (26). The idea is that Hemingway is not Deneuve - there is differentiation that creates meaning. Put another way: Babe perfume is not Chanel no. 5 and Chanel no. 5 is not Babe perfume. Advertising as differentiation is thus successful
http://www.people.com/people/archive/article/0,,20065694,00.html
<LI class=timeStamp>September 29, 1975
It was the perfect way to launch the perfect marriage. The bridegroom gave the bride a $24,000 beige Mercedes-Benz. The bride gave the bridegroom "lots of love." Thus began the honeymoon of million-dollar model Margaux Hemingway, 20, and hamburger baron/TV producer/soft-denim importer Errol Wetson, 34.
Three smoochy months have passed since the couple's town hall wedding in Paris (PEOPLE, July 7), but their moveable feast goes on. First, it was the Riviera and a tour through the South of France. "I love France," says Margaux. "The French respect your privacy. I feel at home there, but Errol said the Riviera was too expensive." So Margaux and Errol headed for her hometown, Ketchum, Idaho, where her granddaddy, novelist Ernest Hemingway, spent his last days and where her father Jack is Idaho's fish and game commissioner.
In and near Ketchum ("It's funky," says Margaux) the inexhaustible couple swam, fished, rode, backpacked, shot, camped, painted, collected herbs (wild basil, dill and garlic), danced and did gymnastics. "If you are at one with your body then you are at one with yourself," says Margaux, whose new five-and-a-half-year contract modeling for a Faberge perfume pays her about $9,000 a day for 30 days of work each year.
At their carpeted A-frame honeymoon cabin, Margaux cooked and cleaned while Errol, her manager, handled the flow of offers for his six-foot bride. "She is very creative," he says. "She can do everything well. Whatever she touches blooms." Margaux agrees. "I am just bursting with potential," she says. "And the best part of all that's been happening is just lying here in the sun, just letting those offers roll in."
Dino De Laurentiis has already announced that Margaux will have the starring role in Lipstick, which will begin filming in Hollywood in a few weeks. After that Errol and Margaux plan a visit to the Bahamas, a return trip to Ketchum where Errol is building a house, and another stop in France.
And, it's only the beginning. "Skiing was my first love and now it's Errol," Margaux says. "The honeymoon will never be over. For then it means the marriage is finished."
<LI class=timeStamp>September 29, 1975
- <LI class=timeStamp>September 29, 1975
- Vol. 4
- No. 13
It was the perfect way to launch the perfect marriage. The bridegroom gave the bride a $24,000 beige Mercedes-Benz. The bride gave the bridegroom "lots of love." Thus began the honeymoon of million-dollar model Margaux Hemingway, 20, and hamburger baron/TV producer/soft-denim importer Errol Wetson, 34.
Three smoochy months have passed since the couple's town hall wedding in Paris (PEOPLE, July 7), but their moveable feast goes on. First, it was the Riviera and a tour through the South of France. "I love France," says Margaux. "The French respect your privacy. I feel at home there, but Errol said the Riviera was too expensive." So Margaux and Errol headed for her hometown, Ketchum, Idaho, where her granddaddy, novelist Ernest Hemingway, spent his last days and where her father Jack is Idaho's fish and game commissioner.
In and near Ketchum ("It's funky," says Margaux) the inexhaustible couple swam, fished, rode, backpacked, shot, camped, painted, collected herbs (wild basil, dill and garlic), danced and did gymnastics. "If you are at one with your body then you are at one with yourself," says Margaux, whose new five-and-a-half-year contract modeling for a Faberge perfume pays her about $9,000 a day for 30 days of work each year.
At their carpeted A-frame honeymoon cabin, Margaux cooked and cleaned while Errol, her manager, handled the flow of offers for his six-foot bride. "She is very creative," he says. "She can do everything well. Whatever she touches blooms." Margaux agrees. "I am just bursting with potential," she says. "And the best part of all that's been happening is just lying here in the sun, just letting those offers roll in."
Dino De Laurentiis has already announced that Margaux will have the starring role in Lipstick, which will begin filming in Hollywood in a few weeks. After that Errol and Margaux plan a visit to the Bahamas, a return trip to Ketchum where Errol is building a house, and another stop in France.
And, it's only the beginning. "Skiing was my first love and now it's Errol," Margaux says. "The honeymoon will never be over. For then it means the marriage is finished."
corbis
April 12, 1976
Margaux Hemingway Smiling Original caption: New York, New York: Margaux Hemingway, 21, is from Ketchum, Idaho, the daughter of Jack Hemingway, oldest son of Ernest Hemingway, a member of the state's fish and game commission, a conservationist. Margaux is 5 feet, 12 inches ("men are 6 feet," she informed one Hollywood producer, "women are 5 feet 12 inches"), with knockout cheekbones, tilted blue eyes and dark, thick eyebrows that she refuses to pluck, and $1 million contract with Faberge.
April 12, 1976
Margaux Hemingway Smiling Original caption: New York, New York: Margaux Hemingway, 21, is from Ketchum, Idaho, the daughter of Jack Hemingway, oldest son of Ernest Hemingway, a member of the state's fish and game commission, a conservationist. Margaux is 5 feet, 12 inches ("men are 6 feet," she informed one Hollywood producer, "women are 5 feet 12 inches"), with knockout cheekbones, tilted blue eyes and dark, thick eyebrows that she refuses to pluck, and $1 million contract with Faberge.
