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Benn98
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Bridget Foley’s Diary: Pierpaolo Piccioli Gets It Done
Valentino’s creative director talks about making fashion work — big-picture and, for resort — in these most fraught of times.
By Bridget Foley on July 2, 2020
WWD: How long have you known Mariacarla?
P.P.: Twenty-five years, something like that. Probably 30 years. She was a kid when I met her for the first time, probably like 14, at the very first casting she did at the time. At Fendi, with Karl in Rome.
WWD: Apart from the friendship, why is Mariacarla right for this collection right now?
P.P.: She’s a woman, she’s very aware, she knows fashion. And for sure, this is a very fashion collection for me. Fashion in terms of cut, volumes, silhouette. I wanted a woman who would wear this collection, not only as a model, but also in real life. I think that she was the right one to interpret this kind of mood, intimate but very aware. Extravagant enough to be daring and not to be safe and only with good taste. I love the idea of being daring, being extravagant [and] being very personal. She does self-expression in a picture, I want her personality. I didn’t want just a face or a body, I want the personality, and she definitely is a personality.
WWD: Are you and she going to style on set or are you going to do it ahead of time?
P.P.: She will come to my home with her daughter and her dog, with my family, with some close people on the team, so very few people. I will send her the collection, she will try it on. [For the shoot], I’ll go around in my home and the places I love very close to my home [in the town of Nettuno]. I want to shoot also in nature, the woods and the sea. I think also that we’ll go out for dinner and she’ll wear something. I’m going to shoot if I like the picture.
WWD: Are you at all concerned about revealing so much of your personal life in these pictures?
P.P.: Not really, not really. I think it’s time to be unfiltered. I think that my job already says a lot of my personality. It will be a diary between the two of us. I mean, I’m really excited to do this.
WWD
kissmesweet
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I feel exhausted when looking at that Valentino collection, but I do appreciate that Mariacarla made the most of it. She's never not on top of her game.
Ghostwerld
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I hope MCB never shoots another complete season for Valentino. Every time there’s an update in this thread, scrolling through a million photos is annoying
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