Think she's a great choice personally. She photographs well, has a very marketable style and is really quite talented. I imagine for a Marie Claire reader she's the kind of girl they will relate to. She's not too unobtainable and she has something to her.
She's also on a bit of British push at the moment, her single's done well over here, she's on Jonathan Ross next week, album launching soon.. I think we'll see her crop up on things like Cosmo, InStyle and Glamour soon too.