Marithe et François Girbaud Ad Banned

It's pure censorship.

I cannot understand how people could be offended by the advertisement and not by the painting. Both are comments on faith, both are trivilaizing as they attempt to turn the intangibles of faith into paint and photography, both are based greatly on the imagination as there is no account that gives the exact specifcations of the setting and so on and so forth. In fact, the photograph is even further removed as its a parody of the painting itself, a cousin fourth removed doesn't mean much of anything, you know what I mean?

Don't be fooled; the company could have done this with men and the outcry would not have been so great. This is about the church's relationship with women. It's 2005...and I cannot believe we're even having a discussion about this, let alone it being an issue worth the court's time, attention, and comment. I had to do a double take and make sure this didn't go down here in the states...

From the NY Times:

March 29, 2005

Wearing Their Beliefs on Their Chests

[size=-1]By RUTH LA FERLA [/size]

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ate last week, Trapper Blu, a ski and snowboarding instructor from Wanship, Utah, dropped in with his family at Christopher's, a T-shirt shop in Greenwich Village, and tried on a shirt emblazoned with an image of Jesus and the slogan "Put Down the Drugs and Come Get a Hug."

"I would wear this, you bet," Mr. Blu, 23, said, scrutinizing his reflection in the mirror. "The shirt is funny," he added, as he tweaked the brim of his cowboy hat, "but it doesn't make fun of Jesus or anything."

A few blocks south at Urban Outfitters, part of a youth-oriented chain that sells T-shirts along with shag rugs, coffee mugs and multitiered hippie skirts, Jurek Grapentin, visiting from Germany, looked on as a young friend of his examined a shirt printed with a rosary entwined with the words "Everybody Loves a Catholic Girl."

"It's a nice message," Mr. Grapentin, 22, said. "Catholic people most of the time can be so traditional in their thinking. To me this looks more new, more in."

Mr. Blu and Mr. Grapentin are among the legions of the faithful, or the merely fashionable, who are increasingly drawn to the religious themes and imagery - portraits of saints, fragments of scripture - that have migrated in recent months from billboards and bumper stickers to baseball caps, T-shirts, flip-flops and even designer clothing. Such messages are being embraced by a growing number of mostly young people, who are wearing them as a testament of faith or, ironically, as a badge of hipness.

"There is no question, religion is becoming the new brand," said Jane Buckingham, the president of Youth Intelligence, a trend-forecasting company. "To a generation of young people eager to have something to belong to, wearing a 'Jesus Saves' T-shirt, a skullcap or a cabala bracelet is a way of feeling both unique, a member of a specific culture or clan, and at the same time part of something much bigger."

There was a time when such symbols were worn discreetly and were purchased mostly at gift shops or Bible stores. Now, emboldened perhaps by celebrities like Ashton Kutcher and Paris Hilton, who are photographed brandishing spiritual messages on shirts and caps, aspiring hipsters and fashion groupies as well as the devout are flaunting similar items, which are widely available at mass-market chains and online.

A casual survey of the Internet last week, including mainstream marketers like Amazon.com, turned up T-shirts, bowling bags, belt buckles and dog tags by the hundreds bearing messages like "Inspired by Christ," "Give All the Glory to God," "I {sheart} Hashem" (a Hebrew term for God), "Moses Is My Homeboy" and "Buddha Rocks."

Plastic tote bags and tank tops bearing images of Jesus and the saints stock the shelves of drugstore and cosmetics chains like Walgreens. Some items have worked their way up the fashion chain to stores like Atrium, a New York sportswear outlet popular with college students, which offers polo shirts with images from the Sistine Chapel; and Intuition, a Los Angeles boutique that sells rosaries, cabala bracelets and St. Christopher medals as fashion jewelry.

Come fall, members of the fashion flock, at least those with pockets deep enough, will find chunky sweaters that read "Jesus Loves Even Me" from Dsquared, a label that only a season earlier traded in fashions stamped with obscene images and slogans; a Derek Lam blanket wrap embroidered on the back with a torso-length cross; and Yves Saint Laurent coats and evening dresses seeded with ecclesiastical references.

Fashions with spiritual messages are just the latest expression of religion as a pop phenomenon, one that has steadily gained ground with consumers since the best-selling "Left Behind" series of novels, based on a fundamentalist Christian interpretation of apocalyptic prophecy, turned up on bookshelves, and "The Passion of the Christ" became a box-office hit. Their popularity arrives at a time when faith-based issues, including school prayer and the debate over the definition of life, are dividing Americans, a rift reflected to some degree among those who wear the new fashions.

Tanya Brockmeier, 19, another German visitor browsing last week at Urban Outfitters, wears a cross and sees nothing amiss in wearing a religious-theme T-shirt, "so long as it looks modern," she said. "These things are a way of showing my faith." But Larry Bullock, 41, treasures a T-shirt with an image of Jesus as a D. J. Mr. Bullock, the general manager of the Civilian, a gay club on Fire Island, N.Y., was brought up as a Roman Catholic. "But for me," he said, "wearing this shirt is a way of mocking the rhetoric that goes on over religion, which I think is just ridiculous."

The commodification of religious faith "is born of a consciousness that any religious movement, to stay viable, has to speak the idiom of the culture," said Randall Balmer, a professor of American religion at Barnard College in New York. Dr. Balmer also observed that airing one's religious views in public, which would have been regarded as unseemly or even presumptuous 20 years ago, has become acceptable. "We live in a multicultural, pluralistic environment," he said, "and acknowledge implicitly that individuals have a right to differentiate themselves. In fact, there is cachet in that."

Whatever is driving the popularity of message-driven merchandise, it is generating robust sales. Last year sales of apparel and accessories at Christian bookstores and gift shops reached about $84 million, according to the Christian Booksellers Association, a trade association of retailers. Teenage Millionaire, the Los Angeles-based makers of the "Jesus Is My Homeboy" T-shirt, a million of which have been sold, reported $10 million in sales last year, up from $2 million three years ago.

The Solid Light Group of Columbus, Ohio, which sells T-shirts with legends like "Jesus Rocks," does not disclose sales figures but is projecting a 40 percent increase from a year ago. "Ours has become a mainstream business," said Debbie Clements, a sales manager of the company. "It won't be too much longer before you see more designers in the secular marketplace doing religious fashions."

Chris Rainey, the director of marketing for Kerusso, a company in Berryville, Ark., that sells wristbands that say "Live for Him" and T-shirts with messages like "Dead to Sin, Alive to Christ," maintains that his wares make faith seem relevant. "We're just doing what a lot of churches have started to do, using marketing to reach a new generation," he said.

Still, the concept of religion as a wearable commodity rankles some consumers. "I would not wear clothing with a religious message," said Megan Schnaid, 27, a New York University graduate student from Los Angeles. "I'm not used to putting my faith on such loud display."

Many retailers, too, balk at selling fashions with an aggressively religious bent. Aurelio Barreto, who runs a Southern California chain of five stores called C28 (a reference to the biblical verse Colossians 2:8), recalled that when he first tried to sell his Not of this World line of tank tops and hoodies to secular stores at California malls, he was shown the door. "I was told, 'There is no way we will buy this,' " Mr. Barreto said. " 'We're not going to have God in here.' "

Michael Macko, the men's fashion director of Saks Fifth Avenue, who viewed the Dsquared collection in Milan last winter, said he was somewhat taken aback. "Hmm, I thought, 'Religion as a fashion theme. That's a little different from corduroy or camel. How do we handle this?' " Undeterred, Saks bought the Dsquared line for its stores across the country. "We bought it as a fashion item, not as a moral statement," said Ronald Frasch, the chief merchant of Saks. "We sell crosses, and it's not a big step from crosses to sweaters."

Not surprisingly, some secular retailers stock religious-based paraphernalia because they are loath to miss an opportunity. "We don't just want all the punks and rockers to walk into the store," said Priti Lavingia, the owner of the T-Shirt Stop in Marino Valley, Calif., which carries the Not of This World line. "Maybe 20 percent of the people in this area are very religious," Ms. Lavingia said. "I want their business also."
 
Honestly it doesn't shock or offend me in the least, I can see why some people might find it offensive but it really doesn't do much for me. I must admit though, it is kind of clever in terms of concept.
 
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sorry for being naive, but can anyone tell me what exactly is offensive in the ad?

:blush:
sayan
 
This is better advertising for them then that picture would ever be. To be honest I don't see the insult either. The truth is that the Leonardo painting is an iconic image that is owned not by the Church, but by all of society. It is through such images, like words, that we as people are able to communicate ideas and hold a dialog with each other. This would be akin to saying that any advertising can't use religious or spiritually inspired wording, which would then remove a large portion of the language as possible verbiage. Whether you like what the ad was saying is a mute point, this is tantamount to saying by decree that old guard religions can’t be updated to include people in accord with modern sensibilities. Would the Church also freak out if someone did a Last Supper painting with a multicultural group of Apostles? I find the picture to be good, but as an ad I don’t really see the point. What are they trying to communicate? This may have been done to just get a rise out of people in the FCUK vein of current trends. I think if the Church would just turn the other cheek every time they feel slighted these situations would be less tense, and definitely not border on the ridicules at times.



On another point is it just me or does the author and the German in U.O. totally miss the overplayed irony in the “Everyone loves a Catholic girl” t-shirt? It’s about the stereotypical idea that Catholic girls end up being sluts, not that society just now finds them worth honoring on the front of clothes. Would they support their little Catholic girls to be wearing shirts that say “Everyone loves a wh*re”? "It's a nice message," Mr. Grapentin, 22 and clueless.. .. ..
 
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Tism said:
On another point is it just me or does the author and the German in U.O. totally miss the overplayed irony in the “Everyone loves a Catholic girl” t-shirt? It’s about the stereotypical idea that Catholic girls end up being sluts, not that society just now finds them worth honoring on the front of clothes. Would they support their little Catholic girls to be wearing shirts that say “Everyone loves a wh*re”? "It's a nice message," Mr. Grapentin, 22 and clueless.. .. ..

HAHA. Yeah I know, that is what I took the "Everyone loves a Catholic girl" t-shirt to mean as well seeing as that stereotype really seems to be true in the highschool I grew up in. Well, it's sweet how some people are so naive. I think the ad is wonderful, it evokes beauty not comedy. I don't see how it could be seen as making a mockery of the church. They just made it more modern, the image of God is up to anyone's imagination.

However, THIS repulses me...
Not surprisingly, some secular retailers stock religious-based paraphernalia because they are loath to miss an opportunity. "We don't just want all the punks and rockers to walk into the store," said Priti Lavingia, the owner of the T-Shirt Stop in Marino Valley, Calif., which carries the Not of This World line. "Maybe 20 percent of the people in this area are very religious," Ms. Lavingia said. "I want their business also."

That's really sad to see that behind every act is a greed that fuels everything. I hate when people make a commodity out of things that shouldn't be only to increase profits..ex: Valentine's Day, made up holiday.:yuk:
 
Concept store where I am working has placed this m.f. girbaud's advertising in some magazines.

We do not consider that it is bad or wrong.

In the modern world there is no place to religious censorship.

 
if you work in a concept store then you really should be able to see what boundaries that has been crossed and why some people do see it as wrong.

this is not censhorship is any sense of the sense. the ad is playing at an established imagery and concept thus using, might even say abusing, the field that the real image has already settled.

the male vs female issue well hmm hmm yet again
 
I think this ad is really beautiful and provocative. They're not trying to trivialize religious beliefs or offend anyone . . . a lot of designers consider themselves to be artists and I think that this ad is just another form of artistic expression.

It's not like religious imagery has not been used in fashion before . . . elaborate crosses as jewelry/accessories . . . and maybe it was D&G--I don't remember--featuring religious images of Mary printed on the clothing
 
interesting verdict.
But it is mimicking art rather than religion....we don't know what the last supper REALLY looked like :)
 
Exactly, it's an interpretation on the painting. Last time I saw a priest on TV and the presenter said: 'don't you think the man next to Jesus (in the painting) could be a female as well?' and he said: 'no it's just a man with a feminin face'. In short: the Catholic church seems to take a picture of an event that occured centuries before it was painted this serious that they even justify the artist's choice. Although I think it was painted as a job given by the pope. It proves to me they still discriminate women, remember that women still can't reach the top positions in the Vatican.
Why would a female Jesus be offensive? Isn't the symbol of Jesus something that represents all people? Do we know if God is a woman or man? I'm not religious myself but this is an outdated view on emancipation.
 
Do we know if God is a woman or man?

Gender is defined by your body. Scientific fact. Without a body to have either testosterone or oestrogen pumped around, God cannot be either male or female (ignoring the fact that existence itself is defined by your corporeal being).

As God's representative on Earth, Jesus should actually be a hermaphrodite.
 
Ridiculous.

To be clear, though, the injunction in France and the prohibition in Italy apply only to billboards, not other forms of print. Yes, it's still silly, but the difference in authority is that it's not as much in the public eye.

The case is being appealed in the French court and I suppose it would need to go to court in Italy since it was an administrative call.

As several posters have mentioned, the best thing is that it got even more attention. :lol:
 
wow...had no idea Girbaud was still around. In the US, their jeans were hot for a minute in the early 90s.
 
esiders said:
wow...had no idea Girbaud was still around. In the US, their jeans were hot for a minute in the early 90s.

Marithe et Francois Girbaud are totally different in Europe. They were made under license in the US. They invented the stonewash as a random point of interest.
 
i was in their flagship store here in nyc and the collection is actually very very nice...
i saw many pieces that interested me...especially the short puffy shorts to the far left...and i think that the ad is quite beautiful...and works very well with the collection ...:heart:

it doesn't make me think of religion..but as they stated...of the artist's interpretation of a story...if a great and famous work of art...

fashion regularly borrows imagery from paintings...for anyone who is not catholic...it is just a painting...what about everyone else's rights...like the rights of the photographer and creative team to express themselves...

i see absolutely nothing negative or derogatory here...
i think the only thing inflammatory about the situation is the idea that anyone would want to ban something so incredibly benign...especially since it is so beautifully and tastefully done...

ugh!!...this stuff makes me mad...pure censorship under the guise of religious sensitivity...give me a break...
 

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