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A beach, and the sea as background. A group of people of different age poses in front of the camera, by showing off clothing with bright and vibrant colours.
It’s the Hilfiger, a group of eclectic people that are part of Tommy Hilfiger’s marketing strategy. And this is an image of the brand’s spring/summer 2014 campaign.
“This season we took The Hilfiger back to one of my earliest inspirations: the West Coast”, said Tommy Hilfiger. “In the spring/summer 2014 Collection, we looked at the preppy classics that we have loved throughout the years, and reinvented them with a modern, ‘West Coast’ spirit in mind. This campaign takes me back to summers I spent in California early in my career – in a uniquely Hilfiger way. I love taking the Hilfiger to different iconic location each season.”
Among the protagonists, Arthur Kulkov, Tidou M'Baye, Max Rogers, RJ King, Marlon Texeira, Viggo Jonassen, Miles McMillan, Bernard Fouquet, Toni Garrn, Julia Hafstrom, Tian Yi, Cora Emmanuel, Lea Sorenson, Chloe Blackshire and two basset hounds named Morgan IV and V.
For this season, the group has been joined by Luke Willet, Jac Jagaciak and Janis Ancens.
The adv has been shot on the beach of Malibu by Craig McDean, under the creative direction of Trey Laird (Laird + Partners).

epoca.globo.com via michelabellaThe highest-paid model in the world and the model number 1 of Brazil finally star in a campaign together. Gisele Bünchen and Marlon Teixeira – nicknamed "Gisele pants" – were chosen as the new posters of Venezuelan fashion designer perfume Caroline Herrera, 212 Vip. "I didn't know her, this was our first contact. Gisele has a great energy, is superprofissional and deserves all the recognition she has won ", says Marlon.
The photos and the commercial, made recently in New York, if you are at a party. "I love dancing. When I go to a party, don't sit around one minute. It's hard to get me off the dance floor, "says top.
Together, they will be the attraction of fragrance launch party that happens on february 10th,during fashion week in New York. And it touches on Gisele iPod lately? "I'm crazy for songs from the ' 80s, I find it very funny. Also love Daft Punk and Rihanna ".
Behind the scenes of new Carolina Herrera 212 VIP Rosé fragrance
***DO NOT QUOTE IMAGES***
epoca.globo.com via michelabella