Masha Popova S/S 2024 London

[vogue28]

VOGUE.COM

 

[Nimsay]

Ok. Very nice seamwork. Denim is not easy to put all these insets in. However this is barely fashion and more of an outfitter.

the wierdest thing is that with this type of construction she could come up with very unique shapes. Not limited to just body con or bootcut

 

[Cocteau Stone]

Beautiful velvets, fabrications and colours. But really this is just knock off fodder from Mowalola to Diesel to Y-Project. It reeks of desperation because of how pointless it actually is as it is appealing to market that is already way over-saturated.

Ok. Very nice seamwork. Denim is not easy to put all these insets in. However this is barely fashion and more of an outfitter.

From the looks of it, none of these are insets (for the most part I think). The denim looks to be pleated/folded and sewn in such a way so then the print is done as one layer over the entire flat panel prior to making the garment. So when they unpick the pleats/fold or open them up, it's the normal fabric that looks like an "inset".

Rather ingenious, but it makes a lot of this look very DIY and "hippie bushdoof raver"-lite.